How Drake Made Stone Island Huge In the States ·
We take a look at the Stone Island Drake relationship over the previous couple of years.
Even when Drake made a guest appearance at this years Reading festival with UK grime artist Giggs, he was seen sporting that iconic compass badge. Its honest to say Aubrey Drake Graham aka Drake has become a bit of a pin up boy for Stone Island over the previous few years however how did a conventional terrace label make its means over to the states
Well to begin with, for those who don’t know why is stone island so popular their Raso Gommato from their Nylon Metal, Stone Island has at all times had a connection to city music ever for the reason that early noughties. The primary connection the Italian sportswear label needed to any genre of music was Britpop with the likes of the Gallagher brothers exhibiting their admiration for the model all through the nineteen nineties. Simply just like the likes of Evisu and Moschino have been big on the unique storage scene, Stone Island additionally had its connections with the movement. Its additionally worth declaring that a number of manufacturers undergo a full circle lifespan with Stoney being the go to brand in the early 90s followed by a revival within the early noughties due to films like Nick Love’s Football Manufacturing facility and the original grime scene.
Whether they like to admit it or not, Stone Island is, and at all times can be one of the crucial celebrated manufacturers on the terraces regardless of whats occurring elsewhere. Nonetheless, issues evolve and transfer forward, which is what Stone Island has accomplished in recent times, but nonetheless sustaining its core loyal following.
Earlier than Drake had the massive international commercial success of ‘Hotline Bling’ in 2015, in which he wore a Moncler Jacket within the video, he had been repeatedly spotted in Stone Island since around 2014. From what started as being maybe a fan of the brand, the Stone Island Drake relationship has seen Stone Island conquer the states from flagship shops in Los Angeles and New York in recent years in addition to being seen on the likes of fellow rapper, Travis Scott. The standard terrace model has now become a celebrated US premium streetwear label, due to Drake, who was additionally named as one in all the highest paid rappers of 2017, earning $94 million in June 2017 alone.
It was solely really a matter of time before the brand hit the American rap circuit, collaborations with Supreme New York really hit the last nail into the connecting wiring with its strong hip hop and rap roots from the East Coast to the West. As Drake has change into probably the most celebrated artists in recent years, Stone Island has turn into one of the vital wanted menswear labels, not simply in the States but all throughout the globe. The correlation is there somewhere however like regular with traits its a contribution of things, in this case Drake changing into the rap phenomenon that he did, and Stone Island diversifying with the brands like Supreme and NikeLab, all coming collectively as one.
As with a variety of celebrities its usually a brand endorsement thing, obviously as time as progressed this is now the case with Drake and Stone Island. What brand wouldn’t want the world’s greatest rapper carrying their gear Latest news has seen him obtain a Stone Island customised pair of Nike Air Jordan 12’s though never an official collaboration as well as being gifted the Stone Island Ben Baller Chain which value a staggering $one hundred,000. The Stone Island Drake relationship actually doesn’t appear to be its going to slow down any time soon. You may as well check out characteristic on the most recent Stone Island SS18 drop from a couple of weeks back.