Stone Island – Vogue Brand
FGF Trade Spa.
Stone Island was created in 1982. At the time, the firm was known as C.P. Firm, as was the brand it produced. C.P. Company was thought-about the forefather of all Italian informal wear manufacturers. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and intellectual from Bologna invented it. In the mid Seventies, he was the primary to get involved in military surplus garments, to understand the significance of the big cultural wealth to be found in vintage markets in Italy, a territory that by the ages had seen stone island wooly hat flannels so many historic and fashionable armies cross by. Massimo was the primary to check the practical traits of these garments, cataloguing shapes, pockets, fastenings, garment accessories and learning the worn appears and faded colours that are so filled with historical flavour. With the intention to reproduce them, in Ravarino, within the province of Modena, he perfected a classy garment dyeing laboratory and experimental print works. He began research into materials and weaves, mixing them, coating them and remodeling them by dyeing the finished garments.
At some point a particular material arrived: a heavy lorry tarpaulin. It was red on one aspect and blue on the other. What may very well be finished with that In order to remodel it into an item of clothing, it was put right into a washing machine with water and pumice stone and washed, for hours, as a way to soften its construction, subduing it.
The first prototype had an incredible really feel, but it appeared fully outdoors of C.P. Company’s vocabulary. It didn’t belong to the label.
As a result, a decision was made to create seven jackets in that distinctive fabric, often known as “Tela Stella”, and to give the collection a reputation: Stone Island.
In 1983 Massimo decided to devote himself totally to the artistic aspect of the enterprise and collectively together with his partners, determined that so as to present to the corporate structure and resources, it can be good to join forces with a large agency. GFT, Gruppo Finanziario Tessile from Turin, bought out Osti’s shares.
In the meantime, the gathering was evolving, expanding to include further parts: jumpers, trousers, t-shirts and shirts; each one very special. Additional strains of analysis have been embarked upon, into fabrics, therapies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of military origin, with an interior or outer polyurethane coating.
“Alu C”, a cotton satin with an outer silver coating was presented in ´86. These were the years of the growth. More than a trend, Stone Island became a mania. Young individuals in Italy felt that Stone Island provided them with assertive garments that helped them to express their personalities.
In ’93, Carlo Rivetti and his sister Cristina left GFT to dedicate themselves completely to the firm in Ravarino, which they renamed Sportswear Firm. There was a necessity for a Milanese branch and in 1994 the first showroom was opened, protecting 500 square metres in Via Bramante.
1996 was an necessary yr. The affiliation with Massimo Osti got here to an end as he had opened Massimo Osti Manufacturing some seasons earlier with a number of partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the problem to succeed Osti so as to steer Stone Island towards the next millennium. This gamble turned out to be an actual winner. Paul developed the vary and reworked the supplies, then he went a step further: Driving research, he investigated supplies that were solely outside of the clothes discipline and studied extraordinarily innovative construction and technical solutions.
In 1999, the coordinated picture for the Stone Island flagship stores was advantageous tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at forty six Beak Road, in the heart of Soho.
In 2000, at 54 Through Savona, in the guts of Zona Tortona, the agency had purchased the former canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese branch. It was meant to be not only Stone Island’s showroom, but in addition a 2000 square meter exhibition space, to house shows, design and photographic exhibitions and concert events. The house was inaugurated in June 2002.
In October 2005, at 73/75 Through del Babuino, the Rome flagship store was opened.
Analysis led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, just some steps from Piazza delle Erbe.
In April 2008, virtual purchasing kicked off because the Stone Island Online Store was launched; in October, the second London store was opened in the guts of Covent Garden at 34 Shelton Street and, a retailer was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, however, the Munich Stone Island showroom was opened, designed to watch and promote the model on the German market.
In 2008, Paul Harvey left Stone Island and the trend world to devote himself to noble causes and Carlo Rivetti took over the art path. He got here to believe that the time for having only one designer main Stone Island was over and created a multicultural staff to raised interpret the brand’s identity. The ‘Hand Painted Camouflage’ garments were created, which are dyed, light and then hand painted with camouflage results.
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