Stone Island Opens In ‘man’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place
Stone Island plants a U.S. flagship
Italian technical menswear model Stone Island has opened its first everlasting bricks-and-mortar store in the U.S. on the stretch of La Brea Boulevard we’ve come to call “man’s gulch.” And by technical we don’t mean gadgety, but envelope-pushing manufacturing processes like utilizing a laser to etch designs onto reflective fabrics or garment-dying down jackets (tougher than you might assume given the feathers’ propensity to clump together within the dyeing process).
The upscale brand, which until now has been mostly available in the U.S. at malls corresponding to Bergdorf Goodman and Bloomingdale’s, is greatest recognized for its sturdy and snazzy light outerwear items (jackets start at about $600), which are showcased in the brand new three,000-sq.-foot space alongside its knitwear and fleece items (in the $200-to-$250 vary) all simply dyeing (see what we did there ) to meet you. Quickly on show within the front-of-retailer exhibition space is a retrospective focusing on the model’s experimental relationship with textiles and treatments including some rare and prototype garments reminiscent of a zip-front cardigan-like sweater knit with reflective thread and a jacket with the type of crackly end you’d discover on worn leather however stone island with goggles done in grey and white reflective material.
Why open a standalone retailer Stone Island president and creative director Carlo Rivetti put stone island with goggles it in terms anyone dwelling within eyesight of the Hollywood signal could perceive: “We’re just like the small, unbiased film makers – to indicate the motion pictures we wish, we have to own our personal cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on display by means of March thirteen at Stone Island LA, 145 S. La Brea Ave.Los Angeles.