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Drake Can’t Get Enough Stone Island Proper Now

As you might have gathered from his speech to Rihanna on the 2016 Video Music Awards, Drake is not the most delicate of men in the case of confessing his love. And this is not simply in terms of the women in our present Best-Dressed Man on this planet’s life, it’s also true of the brands he digs. Right now the rapper’s fanboying hard over Stone Island, a label he is worn consistently on stage during his Boy Meets World tour dates here within the UK.

After all, the collab won’t come as a shock to diehard Drake followers as the label has been a staple of the singer’s wardrobe throughout previous visits to the capital. Attending Wimbledon final year he put his personal spin on the traditional tennis uniform, carrying an all-white ensemble, full with Stone Island sweatshirt, as properly one of many brand’s zip-ups.

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Sweatshirt, £160.

And it’s not simply in this nation that he’s been a one-man PR machine for the label. He’s steadily appeared courtside at NBA games within the US wearing Stone

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After all, anyone who follows the man on Instagram will know simply how deep this love goes – almsot each other put up recently has been related to the brand, whether or not that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island brand chain (by Ben Baller, stone island white badge collection and price an estimated $100,000). Whereas Drizzy could have been channelling classic homegrown avenue style throughout his time in the UK (the model has lengthy been associated with British avenue tradition, from Britpop to soccer), the fact that he is met the man who has final sway over what the model makes signifies that he might lastly get to make his mark on the model he loves with a bodily launch of his tour merch. And is not that every fanboy’s dream

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