Travis Scott Is Becoming A Fashion Icon For A new Era
Fashion and hip-hop have always been synonymous. Through the years, rappers have began and influenced model trends, made hundreds of thousands of dollars for manufacturers they endorsed (officially or unofficially), and inspired the way in which individuals have dressed. Assume Kanye West, Pharrell, Slick Rick, Run-DMC, ASAP Rocky, and extra. Today, the youthful generation is looking to a brand new style icon: Travis Scott.
Since bursting onto the scene again in 2013 along with his first mixtape Owl Pharaoh, the 25-year-outdated has change into one among greatest names in hip-hop. His second album, Birds within the Entice Sing McKnight, is considered by some as among the best albums of 2016. His dwell performances are unparalleled. At instances, they get a little bit out of hand—fans have jumped off balconies—but that’s a part of the draw; the power at Travis Scott shows is electric.
However, much like his mentor West, his followers don’t just look to him for brand spanking new music or live performances. If you’ve ever been to any of his reveals or appearances, likelihood is you’ve seen Travis Scott fans dressed similar to Travis Scott—the vintage tees, Supreme field emblem T-shirts, Bape, ripped jeans, flannel, and occasional leather-based pants. “I really feel like the younger generation seems to be to him as a style icon because of his rock-star aura,” says 22-12 months-previous Jaelen Peacock, who’s a longtime Scott fan.
Scott has all the time been excited about fashion. Again in the day, he kept a weblog, referred to as 12340art, which resembled West’s legendary KanyeUniverseCity site. He posted images of collections and items he preferred from brands like Margiela, Louis Vuitton, Billionaire Boys Membership, Chanel, and more.
A part of the attraction of his style is that it’s relatively accessible. Fans should buy the identical Supreme Kermit T-shirt (at Grailed, eBay, or stores like Spherical Two), Stone Island jacket, and Jordan 4s Scott rocks. Even in the event that they can’t cop the very same items, his rockstar look could be easily recreated.
Manufacturers are taking discover of Scott’s affect. In 2013, the Houston rapper collaborated with Been Trill. Since then, La Flame has additionally worked with Maharishi and Helmut Lang on capsule collections. “I’ve been a fan of Helmut Lang for 15 years,” he advised W magazine concerning the collaboration. “Everything was just all the time fresh. I remember my mom purchased me considered one of their shirts for Easter in order that I could put on Helmut Lang for Easter. That was my first piece. And she had a ton of Helmut Lang, so I’d all the time see it. I just knew that I preferred it.” Most not too long ago, he’s been teasing a brand new collaboration with Australian model Ksubi, scheduled to drop this coming October.
“Travis Scott commands the eye of a era excited about personal ‘likes’—[and ]two transfixing their consideration are music and style,” says Jay Bell, men’s designer senior vice president at stone island washed crew sweatshirt Barneys, the place Scott’s Helmut Lang collaboration was offered.
Past collaborations, Scott’s star standing and rockstar fashion has also helped him seem in campaigns for Nike’s Riccardo Tisci collections, Fenty by Puma, Bape, Alexander Wang, Saint Laurent, and extra. He even walked in Mark McNairy’s Spring/Summer time 2015 runway show during New York Fashion Week. Recently, he made noise when he grew to become certainly one of the first individuals to rock the extremely-hyped, yet-to-be-launched Supreme x Louis Vuitton collaboration, which the high-trend house previewed throughout a Paris Style Week runway present Scott attended.
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