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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed choose fans brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed high energy sets to a packed out audience, in addition to being broadcast reside through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to speak about his stay efficiency, his ties to the model and why it’s important to host events like this throughout the UK.
How did the opportunity to carry out at Stone Island Presents come up
The chance to carry out at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play dwell right at first of the yr. They thought that I’d be an excellent fit for Stone Island.
We’ve seen you seem to be a bit of elusive on the subject of online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m simply not good at the whole celeb factor. I’m not anti-superstar, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s an entire world outside of the web. It’s essential to take on-line relationships into reality. This numbers game that a lot of people appear to be playing isn’t real and it often doesn’t correlate with gross sales/push of product (music, vogue and many others).
Do you assume being given this opportunity will assist you to achieve real life exposure by stay reveals
Since March 2016 I’ve had no label, no manager, no writer, no press particular person and no dwell agent. So stay reveals are fairly thin on the ground for me, I’ve played reside eight instances ever. Six of those eight in 2016, four of the eight outdoors of the nation. I’ve been paid for every single present. There are artists which might be in major offers which have performed each main festival over the past two years and not been paid once. I’m not anti-main label, but at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is good it can stand up and folks will ultimately come round, so sure the few stay bits I’ve finished help. The less is extra method appears to be working a stone island vintage ice jacket bit of bit for me. I’m tired of listening to “but will probably be great exposure” every time any previous free-no funds opportunity is thrown at me, until it’s for a superb Stone Island Sale trigger. You don’t stand up and go to work at no cost, so why ought to I
The primary event was held in your hometown of London last yr. Do you think it’s important for manufacturers comparable to Stone Island to move away from the capital and expose different cities around the UK to residence grown expertise
It’s so vital for manufacturers and firms to look further afield than just London. Manchester, Bristol, Liverpool are just some of many cities within the U.Okay. That have such a wealthy music history and vibrant music scenes that Stone Island can tap into.
How do you suppose your music relates to the model and its wearers
Stone Island is about performance, innovation and particulars. My approach to music is identical, I’m obsessive about the main points and end. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you understand you understand. Identical because the individuals who like Elliott Power… if you know you already know.
We’ve observed you started to work throughout different music and vogue-based mostly tasks together with The Salvages and modelling for Goodhood. Have you ever all the time had an curiosity in merging the 2, and in that case the place do you suppose this stems from
No modern musician can solely exist off just music alone possibly with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and enterprise down other avenues. I’m from a visual background and have always been focused on clothes. To be trustworthy I’m in all probability losing my time with music, I ought to in all probability try and get an artwork director job at Saatchi & Saatchi or one thing. I believe I first grew to become serious about clothing through the early avenue wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear came by means of my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance because as an organization it understands that with the intention to know the place you’re going, you must know the place you’re stone island vintage ice jacket from. They achieve this by digging from a wealthy archive and enjoying by their own guidelines, these are issues that I additionally attempt to apply to my own initiatives.
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