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Behind The Brand

Garment-Dyed Plated Cotton Nylon Jumper in BlackMr Carlo Rivetti, the CEO and creative director of Stone Island, is not exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Company, it has created greater than forty,000 stone island toronto completely different garments. The primary Stone Island jackets were minimize from extremely durable truck tarpaulin that had been washed for hours with pumice stones with the intention to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s industry-main research and development, which has seen the stone island toronto introduction of distinctive materials and fabrications including the Ice Jacket, which changes colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is cut from 100% stainless steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a fabric more commonly found in physique armour.

Experimentation is just not the only pillar of Stone Island, although. Every garment that the firm produces is also extremely functional, by way of lower, efficiency and particulars. The examine of army uniforms and workwear is integral to the design course of, explaining parts such because the quite a few utility pockets found on the outerwear. Specialised excessive-temperature, excessive-stress dyeing methods enable the company to supply items in vibrant colours not normally related to technical efficiency fabrics, whereas the modish Italian model which infuses the collection hardly needs explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all followers of Stone Island, and the model enjoys a cult following virtually unprecedented in menswear. Watch the video above to find out more.

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