Angelo Baque On The new Supreme Store In Brooklyn
Suppose Supreme, and also you think lengthy lines and teenage boys with cooler-than-thou demeanors. Not so at the opening of Supreme’s first store in Brooklyn final night time. As a substitute, there was virtually no crowd, simply an intimate gathering of mates and household of the 23-12 months-previous super model. Perhaps the calmness was a results of the fact that not a single merchandise in the huge store was on the market. That chaos begins at this time, when Supreme drops an entire new slate of merchandise. Brooklynites, get prepared for the lines.
As for the space, it’s plastered with photos on its storefront wall and decorated with the sparse, contemporary-but-industrial decor found in the opposite stores of the skatewear behemoth. stone island sweatshirt m Unlike its Manhattan counterpart on Lafayette Road, the South Williamsburg locale is sprawling. “You know, we’re not under the assumption that everyone in New York City is aware of who Supreme is and what Supreme is about. We’re hoping that we positively broaden the spectrum by opening up a new location in Brooklyn,” said former Supreme brand director and present creative marketing consultant to the label Angelo Baque. “We wished something that was close enough to town that wouldn’t be inconvenient for our buyers coming from Manhattan.”
If today’s drop of Stone Island apparel—“I’m a very huge fan of Stone Island,” Baque admits—and a Supreme-branded lockbox isn’t sufficient to lure Manhattan varieties to Williamsburg, Supreme’s indoor skate bowl may. The feature, which Baque says is limited to associates and family use, is exclusive to the Brooklyn and Los Angeles locations. “Because of the size of the Manhattan store, we can’t actually cater to that skate-core child that we want to just to return and grasp out. For us, one in all the primary goals in getting a much bigger area is that we do include a skate ingredient, as a result of at the tip of the day, we’re nonetheless a skateboarding model,” said Baque. Nonetheless, a skate brand with a hefty insurance invoice, we’d imagine. At that query, he simply laughed and shrugged. Irrespective of, Mark Gonzales and the opposite pros within the bowl last night time seemed prepared to take the danger.