Stone Island – Style Brand

FGF Business Spa.


Stone Island David Tc Field Jacket BlackStone Island was created in 1982. On the time, the agency was referred to as C.P. Company, as was the model it produced. C.P. Company was thought of the forefather of all Italian informal wear brands. Its “subtitle was ‘Ideas from Massimo Osti and Massimo, a graphic designer and intellectual from Bologna invented it. In the mid Seventies, he was the first to get inquisitive about army surplus garments, to understand the importance of the enormous cultural wealth to be present in vintage markets in Italy, a territory that by the ages had seen so many historic and modern armies move by. Massimo was the primary to review the useful characteristics of these garments, cataloguing shapes, pockets, fastenings, garment accessories and studying the worn seems to be and faded colours which might be so filled with historic flavour. To be able to reproduce them, in Ravarino, within the province of Modena, he perfected a classy garment dyeing laboratory and experimental print works. He began research into materials and weaves, mixing them, coating them and reworking them by dyeing the completed garments.

In the future a special materials arrived: a heavy lorry tarpaulin. It was purple on one side and blue on the opposite. What could possibly be performed with that? In order to rework it into an merchandise of clothing, it was put into a washing machine with water and pumice stone and washed, for hours, so as to soften its structure, subduing it.

The primary prototype had an unimaginable really feel, however it appeared entirely outside of C.P. Island Company’s vocabulary. It did not belong to the label.

Consequently, a call was made to create seven jackets in that distinctive fabric, known as “Tela Stella and to offer the gathering a name: Stone Island.

In 1983 Massimo determined to commit himself entirely to the artistic aspect of the enterprise and together together with his partners, determined that in order to provide to the company structure and sources, it can be good to hitch forces with a large agency. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.

In the meantime, the collection was evolving, increasing to include further elements: jumpers, trousers, t-shirts and shirts; each one very particular. Additional traces of analysis have been embarked upon, into fabrics, remedies and coatings. It was in 5 that “Raso Gommato was launched, a cotton satin of navy origin, with an internal or outer polyurethane coating.

“Alu C a cotton satin with an outer silver coating was presented in Stone Island Outlet ´86. Those had been the years of the growth. More than a trend, Stone Island became a mania. Younger individuals in Italy felt that Stone Island provided them with assertive garments that helped them to specific their personalities.

In 3, Carlo Rivetti and his sister Cristina left GFT to commit themselves completely to the firm in Ravarino, which they renamed Sportswear Firm. There was a need for a Milanese branch and in 1994 the first showroom was opened, masking 500 square metres in Via Bramante.

1996 was an essential 12 months. The affiliation with Massimo Osti got here to an finish as he had opened Massimo Osti Production some seasons earlier with a number of partners.

Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the challenge to succeed Osti so as to guide Stone Island in direction of the subsequent millennium. This gamble turned out to be an actual winner. Paul developed the vary and reworked the supplies, then he went a step additional: Driving analysis, he investigated materials that have been totally exterior of the clothing field and studied extremely revolutionary construction and technical solutions.

In 1999, the coordinated picture for the Stone Island flagship stores was advantageous tuned and launched. In September, the Milan store was opened at 12 Corso Venezia and in December in London, at forty six Beak Road, in the guts of Soho.

In 2000, at 54 By way of Savona, in the guts of Zona Tortona, the agency had purchased the former canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese department. It was meant to be not only Stone Island’s showroom, but in addition a 2000 sq. meter exhibition space, to home displays, design and photographic exhibitions and live shows. The house was inaugurated in June 2002.

In October 2005, at 73/75 Via del Babuino, the Rome flagship store was opened.

Research led to the creation of “Prismatic Silk which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona retailer was inaugurated too, at 35 Corso Porta Borsari, just a few steps from Piazza delle Erbe.

In April 2008, digital purchasing kicked off as the Stone Island Online Retailer was launched; in October, the second London retailer was opened in the guts of Covent Backyard at 34 Shelton Road and, a retailer was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, however, the Munich Stone Island showroom was opened, designed to observe and promote the brand on the German market.

In 2008, Paul Harvey left Stone Island and the trend world to devote himself to noble causes and Carlo Rivetti took over the artwork course. He got here to consider that the time for having only one designer main Stone Island was over and created a multicultural crew to better interpret the brand’s id. The ‘Hand Painted Camouflage garments have been created, which are dyed, pale after which hand painted with camouflage results.

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