STONE ISLAND SHADOW Challenge began as a discourse between Sportswear Firm proprietor and creative director Carlo Rivetti and the design crew of Michaela Sachenbacher and Errolson Hugh, also referred to as ACRONYM?.
As a platform for exploration, the SHADOW mission quickly advanced right into a system based program for a new technology of urban masculine apparel.
Due to Stone Island’s unbelievable historical archive, and its unparalleled ahead growth assets, ACRONYM? sought to conceive a project based on their sturdy technical and performance based roots.
The result is a novel and unprecedented fusion. A fresh and intelligent new light solid upon the timeless interplay of type and operate. Calling the challenge SHADOW underlines the intimate relationship and interaction between this work and the total physique of the STONE ISLAND assortment.