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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

Stone Island Hat Grey

The usual hip-hop wardrobe hasn’t modified a lot over the years. While FUBU and Phat Farm could have pale into irrelevance, most parts have largely stayed the identical, to the purpose that even your grandma might probably reel off a listing of things that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. No one would identify-check that one, actually, as a result of that’s simply not what rappers put on. Or at the very least it wasn’t till not too long ago. However then, within the summer of 2015, photos of Drake sporting Stone Island at Wimbledon, not to mention numerous other locations, flashed all over world media. His repeated endorsements of the model, which he’d been sporting since 2010, impressed a wave of imitators who’ve helped proliferate Stone Island all through the hip-hop scene and contributed to its rapidly rising profile in stone island rome the U.S, which is just one of the locations where this storied yet niche label is experiencing a surge in cultural relevance. It was even on the centre of a ridiculous Instagram beef between A$AP Nast, one of the lesser-recognized members of A$AP Rocky’s crew, and fellow rapper Travis Scott, one other Stone Island aficionado. Nast accused Scott of aping his type and staked a declare to being the first to import it into hip-hop fashion—which isn’t true, but the row illustrates the cultish devotion the model inspires. Learn more at Bleacher Report.

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