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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw choose fans brave the minus six chills of the Glaswegian winter to have fun the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality sets to a packed out viewers, as well as being broadcast live by way of NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to discuss his dwell efficiency, his ties to the model and why it’s essential to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents come up
The chance to perform at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON saw me play live right at the start of the year. They thought that I’d be a good fit for Stone Island.
We’ve seen you seem to be just a little elusive when it comes to online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m just not good at the entire celebrity thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there is a complete world exterior of the web. It’s essential to take online relationships into reality. This numbers recreation that a lot of people seem to be enjoying isn’t actual and it often doesn’t correlate with gross sales/push of product (music, fashion and many others).
Do you think being given this alternative will aid you to gain actual life exposure through dwell reveals
Since March 2016 I’ve had no label, no manager, no writer, no press person and no stay agent. So stay exhibits are fairly thin on the ground for me, I’ve played stay eight times ever. Six of those eight in 2016, four of the eight exterior of the nation. I’ve been paid for every single show. There are artists which might be in main deals which have played each major festival over the last two years and never been paid once. I’m not anti-major label, however at the same time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is sweet it will stand up and people will eventually come round, so sure the few dwell bits I’ve carried out assist. The less is extra method appears to be working somewhat bit for me. I’m uninterested in hearing “but it is going to be nice exposure” every time any previous free-no budget opportunity is thrown at me, unless it’s for a good trigger. You don’t get up and go to work at no cost, so why should I
The primary event was held in your hometown of London final year. Do you suppose it’s important for brands equivalent to Stone Island to maneuver away from the capital and expose different cities around the UK to dwelling grown expertise
It’s so vital for manufacturers and companies to look additional afield than just London. Manchester, Bristol, Liverpool are only a few of many cities within the U.K. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you think your music relates to the model and its wearers
Stone Island is about efficiency, innovation and details. My method to music is similar, I’m obsessive about the details and end. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you recognize you already know. Identical because the people who like Elliott Power… if you know you realize.
We’ve seen you began to work across different music and style-based mostly tasks including The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the two, and in that case the place do you assume this stems from
No modern musician can stone island returns solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You must be multifaceted now and venture down different avenues. I’m from a visible background and have at all times been interested in clothing. To be trustworthy I’m most likely losing my time with music, I ought to in all probability attempt to get an artwork director job at Saatchi & Saatchi or one thing. I think I first became excited about clothes by the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive trend and womenswear got here by my girlfriend. I like going between worlds and will proceed to take action.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as an organization it understands that to be able to know the place you are going, it’s important to know the place you’re from. They achieve this by digging from a wealthy archive and enjoying by their own guidelines, these are things that I additionally attempt to use to my own tasks.