The place To seek out The UK’s Best Vintage Stone Island
Stone Island is in the midst of a renaissance. With a Drake endorsement and its adoption by the streetwear scene en masse delivering the Italian model to a whole new audience. Before this, though, Stone Island was extra typically recognized for its association with particular subcultures — particularly the ‘Casuals’ and the ‘Paninaro’ motion in Italy. For a couple of era the clothes made by brands like Stone Island and C.P. Company, Massimo Osti‘s other most well-known endeavor, hold a particular cultural significance — an emotion significantly strong with vintage items that throwback to Stone Island’s heyday, and a time when younger individuals throughout Europe bonded over football and Italian jackets.
Since its founding, London’s Too Hot Restricted has grow to be recognized because the UK’s number one stockist of vintage and retro Stone Island, stocking a wide range of iconic items from the model alongside one-off classic from the likes of C.P. Company, Armani and Moncler that it describes as “iconic cultural artifacts.” Now, Too Sizzling Limited has introduced a pop-up at Harvey Nichols in London, putting a few of its finest ’80s vintage pieces in a bricks and mortar location for the first time. We caught up with Too Hot’s founder, Ollie Evans, to talk in regards to the pop-up, how he got into Stone Island, and why he loves the model so much.
Why did you decide to start out Too Sizzling Limited
I began Too Scorching whilst working as a music video director. During my downtime between jobs I might purchase and sell vintage Stone Island jackets and very quickly became hooked on it. Quite soon I began to turn down video jobs, converted my entrance room into a makeshift photo studio and launched the Too Hot webpage.
What’s it about Stone Island and C.P. Firm that you like a lot
It’s all the time about design and cultural significance; I’m fascinated by the appropriation of designer clothing by subcultures. My dad was an original mod in the ’60s and he at all times instilled in me the importance clothes and magnificence. All the brands I supply for Too Sizzling have very robust visions behind them and at their core are very idiosyncratic personalities who introduced them to life. For instance Massimo Osti who introduced us Stone Island and C.P. Firm. He went to the furthest lengths to supply clothes that pushed the boundaries of garment know-how basing numerous his research on navy wear that was designed purely for function with no expense spared. His work is like artwork, it’s so innovative and uncompromised. Its appeal may be very particular.
What do you search for in a piece you wish to sell
With this collection we’re launching in Harvey Nichols every part is in reference to the Italian youth tradition of the ’80s Paninaro, their look was a daring and vivid mixture of classic ’50s American teen cool and the most recent European designer sportswear. The Paninari were the primary subculture that adopted Stone Island as a model inflicting it to have nice success right from the start. Their fashion may be very related for the time being so it appeared proper to honor this motion and the roots of European streetwear. We’ve worked lengthy and onerous to supply the most authentic, exclusive and sought-after pieces from that period, we’ve got a large amount of original Osti designed Stone Island and C.P. items alongside Moncler, Iceberg, Greatest Company, Armani and plenty of extra. It’s a selection you won’t be able to select up anyplace else on the earth.
How do you source your inventory
Top secret places around the globe.
How did your Harvey Nichols pop-up come about
The Harvey Nichols pop-up came out of an unexpected Instagram DM simply earlier than Xmas final yr. Benn McGregor, their senior menswear buyer received in contact on his non-public account and asked if we wished to do an in-retailer pop-up with them. It appeared like an incredible opportunity and one I couldn’t turn down. Harvey Nichols has at all times had a agency place in my coronary heart from trips there as a child rising up, it was the place to go within the ’90s so it was an enormous privilege to be requested to take our brand in.
You’re launching a zine to go alongside the pop-up, what’s the idea behind that
The zine we’re launching we’ve put together with our good friends at Law Journal who produce essentially the most stunning publication within the UK, it’s a necessary learn. Once we first spoke about collaborating on this they instructed we go to Italy to put a shoot collectively for a zine. It appeared the logical step to take all of the clothes back to the mom land and create one thing really visually exciting. We selected Sorrento because it’s the gateway to the Amalfi Coast and has a traditional luxury really feel that I assumed would actually swimsuit the aesthetic. We’ve put together a excessive-end collection of very sought-after pieces and wished the shoot to mirror that. The zine itself is in reference to stone island polo shirt long sleeve Paninaro journal and Wild Boys which had been two comic/zines that documented the culture and included some unimaginable road model photography of youngsters in ’80s Italy sporting all these superb clothes.
Why do manufacturers like Stone Island and C.P. Firm have a particular significance
I believe the appeal of brands like Stone Island and C.P. Company comes all the way down to their authenticity. Both function on the principles on which they were based by Massimo Osti; they each search for constant innovation and haven’t relied on heritage. Their enchantment may be very real, they transcend fashion as they’re always seeking to push the boundaries of what is possible slightly than working from traits. That sturdy design factor actually resonates with individuals and especially guys. When you may say your jacket modifications colour in heat or is reflective or made out of metallic it gives you a way that what your wearing has been really considered. It’s these points which have appealed to very particular subcultures and markets over the years whether that be informal, grime, streetwear or any of the others that have adopted them.
What do you consider Stone Island’s new recognition
I believe it’s great that Stone Island is so popular once more, it went by means of a patch the place it was very niche for a number of years so it’s great to see it again in favor once more. I think it’s fascinating that though it now has a brand new viewers, there are sturdy similarities with these who have all the time bought it. It seems to attraction for the same causes that it all the time had and its viewers is still made up of people who are in the learn about what they’re wearing. It’s very talked-about however not fully mainstream, it attracts a clientele who search it out.
What was the primary Stone Island piece you ever purchased
When I used to be a pupil I used to work in a shop known as Zee & Co in Bow, East London. It was there that I first turned taken with Stone Island as a brand, I at all times felt the standard and attention to detail was means above anything we used to inventory and we stocked some unimaginable stuff nevertheless it was Stone Island I really lusted after there. Even with a discount I couldn’t afford to buy the jackets that I needed back then. Years later the craving hadn’t worn off so I bought a vintage piece from the era I used to work at Zee about five years in the past. It’s snowballed from there.
What’s your favourite ever piece of Stone Island
That’s a very troublesome one to say as there is a few stuff out there I’ve not bought my arms on yet that I’d really love, however out of what I personal it’s a 1983 Tela Stella jacket; I purchased it really early on in doing Too Hot and it’s change into a mascot of the corporate that hangs on the wall of our studio. It’s from Stone Island’s second ever season made from the fabric that founded the model, Tela Stella which is predicated on a military truck tarpaulin that is dyed totally different shades on each sides. Massimo Osti thought it was too rugged for C.P. Firm, his original model, so developed Stone Island to put it to use. This explicit jacket also options the iconic Stone Island compass patch is on the physique somewhat than the sleeve. It’s a real rarity from the very beginning of the model and one thing I hold pricey to my coronary heart.