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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed select followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high power units to a packed out viewers, as well as being broadcast dwell via NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to speak about his stay performance, his ties to the model and why it’s necessary to host occasions like this all through the UK.
How did the chance to carry out at Stone Island Presents arise
The chance to perform at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of artistic studio &SON noticed me play stay right initially of the 12 months. They thought that I’d be an excellent fit for Stone Island.
We’ve noticed you seem to be slightly elusive with regards to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire celeb thing. I’m not anti-superstar, I simply don’t have the time between music and my other two jobs to spend all day on social media. Also there is a complete world outside of the internet. It’s essential to take online relationships into reality. This numbers sport that a lot of people seem to be enjoying isn’t actual and it usually doesn’t correlate with gross sales/push of product (music, trend and so forth).
Do you assume being given this alternative will assist you to to achieve real life publicity by dwell reveals
Since March 2016 I’ve had no label, no manager, no publisher, no press individual and no stay agent. So dwell exhibits are fairly skinny on the bottom for me, I’ve played live eight instances ever. Six of these eight in 2016, four of the eight exterior of the nation. I’ve been paid for each single present. There are artists which can be in main offers that have performed every major festival over the past two years and never been paid as soon as. I’m not anti-major label, but at the stone island polo cheap same time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is sweet it can stand up and people will ultimately come spherical, so sure the few dwell bits I’ve performed help. The less is more method seems to be working a little bit bit for me. I’m tired of hearing “but it will likely be nice exposure” each time any previous free-no budget opportunity is thrown at me, unless it’s for a good trigger. You don’t rise up and go to work free of charge, so why ought to I
The primary event was held in your hometown of London final 12 months. Do you assume it’s vital for manufacturers such as Stone Island to move away from the capital and expose different cities across the UK to residence grown expertise
It’s so important for manufacturers and companies to look further afield than just London. Manchester, Bristol, Liverpool are just a few of many cities in the U.Ok. That have such a rich music historical past and vibrant music scenes that Stone Island can faucet into.
How do you assume your music relates to the model and its wearers
Stone Island is about efficiency, innovation and particulars. My method to music is similar, I’m obsessive about the main points and end. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you realize you understand. Identical because the people who like Elliott Power… if you understand you know.
We’ve observed you started to work across different music and vogue-based tasks together with The Salvages and modelling for Goodhood. Have you ever always had an curiosity in merging the 2, and if that’s the case the place do you assume this stems from
No trendy musician can solely exist off just music alone possibly with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and enterprise down other avenues. I’m from a visual background and have all the time been enthusiastic about clothes. To be sincere I’m in all probability losing my time with music, I ought to in all probability try and get an artwork director job at Saatchi & Saatchi or one thing. I believe I first became thinking about clothing by means of the early road wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear came via my girlfriend. I like going between worlds and can proceed to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance because as an organization it understands that with the intention to know the place you’re going, you need to know the place you’re from. They achieve this by digging from a rich archive and taking part in by their very own rules, these are issues that I additionally try to apply to my own projects.