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Hooligans To Hip-Hop: How Drake Helped The Stone Island Brand Conquer America

The standard hip-hop wardrobe hasn’t changed a lot over the years. Whereas FUBU and Phat Farm may have light into irrelevance, most components have largely stayed the identical, to the purpose that even your grandma may in all probability stone island outlet bari reel off a list of things that an archetypical rapper wears. Not among them: obscure Italian yachting labels like Stone Island. No one would identify-examine that one, actually, as a result of that’s merely not what rappers put on. Or not less than it wasn’t until not too long ago. But then, within the summer of 2015, pictures of Drake wearing Stone Island at Wimbledon, not to say numerous different places, flashed throughout world media. His repeated endorsements of the brand, which he’d been carrying since 2010, impressed a wave of imitators who’ve helped proliferate Stone Island throughout the hip-hop scene and contributed to its rapidly rising profile within the U.S.which is just one of the places the place this storied yet niche label is experiencing a surge in cultural relevance. It was even on the centre of a ridiculous Instagram beef between A$AP Nast, one of the lesser-identified members of A$AP Rocky’s crew, and fellow rapper Travis Scott, one other Stone Island aficionado. Nast accused Scott of aping his model and staked a declare to being the first to import it into hip-hop fashion—which isn’t true, however the row illustrates the cultish devotion the model inspires. Learn extra at Bleacher Report.