Stone Island plants a U.S. flagship
Italian technical menswear brand Stone Island has opened its first permanent bricks-and-mortar store in the U.S. on the stretch of La Brea Boulevard we have come to call “guy’s gulch.” And by technical we don’t imply gadgety, but envelope-pushing manufacturing processes like using a laser to etch designs onto reflective fabrics or garment-dying down jackets (tougher than you would possibly suppose given the feathers’ propensity to clump collectively in the dyeing course of).
The upscale model, which till now has been largely accessible within the U.S. at malls resembling Bergdorf Goodman and Bloomingdale’s, is finest recognized for its sturdy and snazzy gentle outerwear pieces (jackets begin at about $600), that are showcased in the new three,000-sq.-foot space alongside its knitwear and fleece pieces (within the $200-to-$250 range) all simply dyeing (see what we did there?) to fulfill you. Temporarily on show in the entrance-of-retailer exhibition space is a retrospective focusing on the brand’s experimental relationship with textiles and remedies including some rare and prototype garments reminiscent of a zip-entrance cardigan-like sweater knit with reflective thread and a jacket with the sort of crackly end you’d find on worn leather-based however completed in grey and white reflective material.
Why open a standalone Stone Island News store? Stone Island president and artistic director Carlo Rivetti put it in terms anyone living inside eyesight of the Hollywood sign could perceive: “We’re just like the small, unbiased film makers – to indicate the films we wish, we have to personal our own cinema. “Reflective Analysis ‘992 – ‘015 / Los Angeles,” on show by March 13 at Stone Island LA, 145 S. La Brea Ave., Los Angeles.
To read more information on Island have a look at the website.