Angelo Baque On The brand new Supreme Retailer In Brooklyn
Think Supreme, and you assume lengthy lines and teenage boys with cooler-than-thou demeanors. Not so at the opening of Supreme’s first store in Brooklyn final night. As an alternative, there was almost no crowd, just an intimate gathering of pals and family of the 23-yr-old tremendous brand. Perhaps the calmness was a result of the truth that not a single merchandise in the huge store was on the market. That chaos begins right now, when Supreme drops an entire new slate of products. Brooklynites, get ready for the traces.
As for the space, it’s plastered with pictures on its storefront wall and decorated with the sparse, contemporary-yet-industrial decor found in the opposite stores of the skatewear behemoth. Official In contrast to its Manhattan counterpart on Lafayette Avenue, the South Williamsburg locale is sprawling. “You know, we’re not below the assumption that everyone in New York City is aware of who Supreme is and what Supreme is about. We’re hoping that we undoubtedly broaden the spectrum by opening up a brand new location in Brooklyn,” mentioned former Supreme brand director and present creative consultant to the label Angelo Baque. “We wanted one thing that was close enough to the city that wouldn’t be inconvenient for our buyers coming from Manhattan.”
If today’s drop of Stone Island apparel—“I’m a very large fan of Stone Island,” Baque admits—and a Supreme-branded lockbox isn’t enough to lure Manhattan varieties to Williamsburg, Supreme’s indoor stone island navy hooded jacket skate bowl may. The feature, which Baque says is proscribed to associates and household use, is unique to the Brooklyn and Los Angeles areas. “Because of the size of the Manhattan store, we can’t really cater to that skate-core kid that we wish to just to come and grasp out. For us, one in all the primary targets in getting an even bigger area is that we do include a skate element, because at the end of the day, we’re nonetheless a skateboarding model,” said Baque. Nonetheless, a skate brand with a hefty insurance invoice, we’d imagine. At that question, he simply laughed and shrugged. Irrespective of, Mark Gonzales and the opposite execs in the bowl final night time seemed willing to take the danger.