BEHIND THE Brand
Mr Carlo Rivetti, the CEO and creative director of Stone Island, is not exaggerating when he says that the philosophy of his model is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created more than forty,000 different garments. The first Stone Island jackets have been lower from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones so as to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-main analysis and development, which has seen the introduction of unique supplies and fabrications together with the Ice Jacket, which modifications colour in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is lower from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a cloth extra generally found in physique armour.
Experimentation is just not the one pillar of Stone Island, although. Each garment that the agency produces is also highly useful, when it comes to reduce, performance and particulars. The study of army uniforms and workwear is integral to the design course of, explaining parts such as the quite a few utility pockets discovered on the outerwear. Specialised excessive-temperature, high-strain dyeing strategies enable the corporate to produce items in vibrant colours not usually associated with technical performance fabrics, while the modish Italian model which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of stone island mussola gommata field jacket Pet Shop Boys are all fans of Stone Island, and the model enjoys a cult following nearly unprecedented in menswear. Watch the video above to find out more.