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Final week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed select followers brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, stone island moncler Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality units to a packed out viewers, as well as being broadcast dwell via NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to discuss his dwell efficiency, his ties to the brand and why it’s vital to host occasions like this throughout the UK.
How did the opportunity to carry out at Stone Island Presents arise
The opportunity to perform at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of creative studio &SON saw me play reside right in the beginning of the year. They thought that I’d be a superb fit for Stone Island.
We’ve noticed you seem to be just a little elusive in relation to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the whole superstar thing. I’m not anti-celeb, I simply don’t have the time between music and my other two jobs to spend all day on social media. Also there may be a whole world outdoors of the internet. It’s important to take online relationships into actuality. This numbers sport that lots of people seem to be taking part in isn’t actual and it usually doesn’t correlate with gross sales/push of product (music, trend etc).
Do you assume being given this alternative will assist you to realize actual life exposure by stay exhibits
Since March 2016 I’ve had no label, no manager, no writer, no press particular person and no dwell agent. So stay reveals are fairly thin on the ground for me, I’ve performed reside eight occasions stone island moncler ever. Six of those eight in 2016, four of the eight outdoors of the country. I’ve been paid for each single present. There are artists that are in major offers which have played each major festival during the last two years and never been paid as soon as. I’m not anti-main label, however at the same time no company has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is sweet it should stand up and folks will finally come round, so yes the few dwell bits I’ve carried out assist. The much less is extra method appears to be working a bit of bit for me. I’m uninterested in listening to “but it will likely be great exposure” every time any outdated free-no finances alternative is thrown at me, except it’s for a good cause. You don’t stand up and go to work without spending a dime, so why ought to I
The primary event was held in your hometown of London last 12 months. Do you think it’s important for manufacturers similar to Stone Island to maneuver away from the capital and expose different cities around the UK to dwelling grown talent
It’s so necessary for manufacturers and corporations to look further afield than simply London. Manchester, Bristol, Liverpool are only a few of many cities within the U.Ok. Which have such a wealthy music history and vibrant music scenes that Stone Island can tap into.
How do you think your music relates to the model and its wearers
Stone Island is about performance, innovation and particulars. My method to music is identical, I’m obsessive about the main points and end. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you understand you understand. Identical as the individuals who like Elliott Power… if you know you understand.
We’ve observed you began to work throughout different music and style-based mostly projects together with The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the two, and in that case where do you suppose this stems from
No modern musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and enterprise down different avenues. I’m from a visible background and have all the time been excited by clothes. To be honest I’m most likely wasting my time with music, I should in all probability attempt to get an artwork director job at Saatchi & Saatchi or one thing. I believe I first grew to become all for clothing via the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear came by means of my girlfriend. I like going between worlds and can proceed to take action.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless high quality to me and it additionally holds significance as a result of as a company it understands that so as to know where you are going, it’s important to know where you’re from. They achieve this by digging from a wealthy archive and enjoying by their own rules, these are things that I also attempt to use to my own initiatives.
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