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Stone Island Brand Information

The Stone Island brand identify has many alternative connotations for many various people; for some, it is inextricably linked with football tradition, in particular the informal motion — either in a constructive or a unfavourable sense; for others, it has change into related to the grime music scene, and has extended its attain beyond the terraces and onto the streets. But first and foremost, that iconic Compass badge in your sleeve is an emblem of quality, innovation and elegance — the rules on which the model as we know it was founded back in 1982.

Stone Island Spring/Summer time 1983 Catalogue
Stone Island Cotton T-Shirt in GreyStone Island owner Carlo Rivetti is from a family with long ties to the clothes trade. By the 1980s, though, he had grown restless inside the world of formalwear, and sought to diversify into one thing he found more appealing: sportswear. He and his sister established a firm — the creatively-named Sportswear Company — and scoured Italy on the lookout for companies that shared their imaginative and prescient for innovative casual clothes, the place they discovered (and promptly acquired) CP Firm. Stone Island itself, nevertheless, was conceived virtually by accident: Massimo Osti — founder and designer for CP Firm, and family name for those within the find out about technical sportswear — had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like material impregnated with completely different pigments on either side, and was determined to make one thing out of it. He couldn’t find a solution to make it fit inside CP Company’s collection, nonetheless, and so determined to craft a small assortment of simply seven jackets. In keeping with the navy and nautical inspiration behind the Tela Stella fabric, he chose a compass as the logo for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear
Shifting ahead from this inauspicious begin, Osti pushed forward with fabric innovation, endlessly researching new textiles and ways to implement them, arising with typically outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with hundreds of glass beads to alter the colour in several angles; earth-dyed, acid-corroded canvas. This over-the-top approach, together with the masculine, navy styling of the brand’s offerings was a large a part of ‘Stoney’s’ appeal to the football informal crowd: fans travelling abroad for away and international video games have been all the time on the lookout for new and exciting garments to bring house and show off. Stone Island, with the one-off and distinctive nature of a variety of Osti’s fabrics, fit perfectly into this culture of one-upmanship, and the brand’s reputation was cemented from then on.

Because of this affiliation with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as a logo Stone Island Shop of manliness. In newer years, it has been adopted by internal-city children within the UK as a standing symbol, and in turn grew to become associated with the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s attraction has diversified past connoisseurs and collectors, significantly across the Atlantic. City music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a brand that was beforehand alien to those not dwelling in Europe, and launching its enchantment to an entire new era of streetwear followers.

Persevering with Innovation: Stone Island Fabrics
Lately, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a group of designers to better embrace its newfound worldwide popularity and the variety of its fanbase, stating “It [is] essential to be multicultural to be able to be really contemporary … I felt that in this period it is this doable to face all points of a world solely with several minds and a number of other visions.”

Stone Island Nylon Metallic
This ethos has result in the continuation of the innovation and research that Massimo Osti began all these years in the past, and Stone Island holds its fame for using unusual and technologically-superior fabrics and finishes. Some current examples:

David-TC: Japanese polyester/polyamide fabric with star-shaped thread cores is dyed beneath extreme strain and temperatures (130C), drastically altering the composition and handle of the fabric, creating a feeling that’s each luxurious and technical. During the method, weatherproof treatments are impregnated into the fabric, further enhancing its sensible operate.
Nylon Metallic: We’ve written about this one before: nylon fibres with an irregular structure are woven as grey weft and white, able to dye warp threads, and bear an elaborate double-dyeing course of to provide a fabric that has an iridescent sheen in different lighting situations. This will produce a delicate three-dimensional impact, or be used with bright, contrasting colours to offer some fairly wild outcomes.
Tank Shield: Crafted from matte polyester fabric, the whole jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.

That is just a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s own historic archive consists of over 7000 pieces, while their research archive is bigger still, at over forty,000 objects of vintage sportswear and militaria.

Stone Island Badges
Apart from the excessive-end fabrics and development, perhaps crucial element of a Stone Island product is the removable badge, usually found on the left facet of the garment, with the Marina assortment breaking the mould and never featuring the badge in any respect, instead choosing daring textual content printing. There are a variety of different versions of the badge which denote different elements of the model. The usual, mostly recognised badge is the yellow and green compass rose badge (above left). Despite switching from a green border to a black one, the traditional badge has remained unchanged for the reason that brand’s inception, and is a tribute to both the army inspiration of the model and the sense of adventure and exploration driving Osti’s research.

There are a variety of monochromatic badges (above centre) that have been originally used for what the model dubbed Ghost Items: with totally tonal designs in a variety of colours, together with black, red and white, they have been conceived as a form of fashionable camouflage, allowing the wearer to mix in while still keeping the unmistakeable stone island long cream coat Stone Island aesthetic. Extra not too long ago, the tonal black badge has been used to denote pieces from the Shadow Undertaking diffusion line: combining Stone Island’s technical fabric experience with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above right) is seen on restricted version items, typically referred to as ‘Champagne Pieces’ because of the colour of the badge. These jackets typically use even more modern fabrics and development that may only be created in small quantities, and are often at a better value level to the normal line, because of the restricted nature of their production. After all, the flipside of this restricted facet is that the items develop into collectors gadgets in years to come, holding their value for a lot longer than others, if not increasing it.

Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti

The Weeknd in Supreme x Stone Island
As talked about above, Stone Island has been spotted on more and more celebrities lately. One of many more excessive-profile representatives of the brand has been music superstar Drake, who seems to wear the brand nearly completely as of late, even going so far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was not too long ago noticed sporting pieces from the Supreme x Stone Island collaboration (for extra streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island
Again over in Blighty, grime artists are sometimes spotted sporting the Compass, including Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is one other of the brand’s high profile fans.

Stone Island Headquarters Tour Video
On this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek on the analysis and experimentation that goes on behind the scenes. It offers an enchanting look into how the model operates behind closed doors.