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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event noticed select followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high vitality sets to a packed out viewers, as well as being broadcast dwell through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to discuss his reside performance, his ties to the brand and why it’s essential to host events like this all through the UK.
How did the opportunity to carry out at Stone Island Presents come up
The opportunity to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of artistic studio &SON noticed me play live proper at first of the year. They thought that I’d be a good match for Stone Island.
We’ve noticed you seem to be somewhat elusive in the case of online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m simply not good at the whole movie star factor. I’m not anti-celebrity, I just don’t have the time between music and my different stone island light jacket two jobs to spend all day on social media. Also there’s a whole world outside of the web. It’s important to take on-line relationships into reality. This numbers game that lots of people appear to be playing isn’t real and it usually doesn’t correlate with gross sales/push of product (music, style and so on).
Do you suppose being given this alternative will help you to realize real life publicity through live reveals
Since March 2016 I’ve had no label, no manager, no publisher, no press particular person and no reside agent. So stay exhibits are fairly thin on the bottom for me, I’ve played dwell eight occasions ever. Six of these eight in 2016, four of the eight outdoors of the nation. I’ve been paid for each single show. There are artists which can be in major deals which have played every major festival over the past two years and not been paid once. I’m not anti-main label, but at the same time no company has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it would stand up and other people will ultimately come spherical, so sure the few reside bits I’ve done help. The much less is more strategy seems to be working just a little bit for me. I’m bored with listening to “but will probably be great exposure” each time any outdated free-no funds alternative is thrown at me, until it’s for a good trigger. You don’t get up and go to work free of charge, so why ought to I
The first occasion was held in your hometown of London final 12 months. Do you suppose it’s vital for brands corresponding to Stone Island to maneuver away from the capital and expose different cities across the UK to home grown talent
It’s so necessary for manufacturers and companies to look further afield than just London. Manchester, Bristol, Liverpool are just some of many cities within the U.K. Which have such a rich music historical past and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music relates to the brand and its wearers
Stone Island is about performance, innovation and details. My strategy to music is identical, I’m obsessive about the small print and end. Stone Island is a staple for a lot of and it’s wearers don’t must shout out about it, if you realize you understand. Identical because the people who like Elliott Power… if you understand you realize.
We’ve seen you began to work across other music and style-based mostly initiatives including The Salvages and modelling for Goodhood. Have you ever at all times had an interest in merging the two, and if that’s the case the place do you think this stems from
No modern musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and venture down different avenues. I’m from a visible background and have always been desirous about clothes. To be trustworthy I’m probably wasting my time with music, I should most likely try to get an art director job at Saatchi & Saatchi or one thing. I think I first grew to become occupied with clothes by means of the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear got here by means of my girlfriend. I like going between worlds and can continue to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance as a result of as a company it understands that in order to know the place you’re going, you need to know where you’re from. They achieve this by digging from a rich archive and enjoying by their very own rules, these are things that I also attempt to apply to my very own projects.