What is the Stone Island Shadow Project
Stone Island is an Italian brand of mid-to-high end mens sportswear. It’s well-known for it is buttoned sleeve patches, garment died merchandise and use of advanced synthetic materials. It was for a significant period of the 90s and early 2000s strongly associated with British Informal culture and soccer hooliganism.
Shadow Project is a sub-brand which focuses on city designs, ‘Technical’ fabrics and a extra muted palette than the usual Stone Island range. It’s a collaboration between Stone Island and German designer label ACRONYM.
Acronym is a cult model, which specialises in technical fabrics and performance designs. Think $one thousand hiking jackets and $500 neoprene shirts. They grew out of a design consultancy, and this continues to be a large part of their work. The Business of Trend site has a good characteristic on them: Acronym’s Uncompromising Focus on Operate.