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Garment-Dyed Chest Pocket Cotton T-Shirt in YellowMassimo Osti (1944 – 2005) was an Italian garment engineer and vogue designer most well-known as the founder of the apparel brands Stone Island and C.P. Company. Osti’s merchandise have been a mixture of his own improvements and design ideas he got from studying army clothes, work-, and sportswear.

1 Early years
2 1980s
three nineteen nineties
4 2000-current
5 Product improvements 5.1 Four-course of printing on fabric (1970)
5.2 Garment dyeing (1979)
5.3 Brushed wool (1987)
5.Four Rubber flax and rubber wool (1987)
5.5 Ice jacket (1991)
5.6 Micro (1992)
5.7 Thermojoint (1993)
5.Eight Technowool (1995)

Early years[edit]
Massimo Osti was born and raised in Bologna, Italy. He became a graphic designer and labored within the promoting enterprise. His profession within the trend industry started in the early 1970s, when he designed a T-shirt assortment featuring positioned prints. He was the first to use new techniques just like the four-color course of and silkscreen which are used for producing T-shirt. Following the success of this first T-shirt collection, he accepted the supply to design a complete Males’s assortment and turned an equity associate in the corporate he would name ‘Chester Perry’ (later renamed the ‘C.P. Company’).

1980s[edit]
Throughout this interval, Osti laid the foundations for a creative philosophy fully based mostly on experimentation. The first innovation he would be accountable for within the clothes business was garment dyeing, a course of that completely revolutionized the field. It was based upon the concept of different materials in stone island jumpers mens finished garments reacting in a different way to the identical dye bath. Osti discovered that garment dyeing creates fascinating tone-on-tone effects. This explicit dyeing approach grew to become typical for Osti’s C.P. Company. In 1981, he launched “Boneville”, a new model alongside the prevailing CP Firm and CP Company Child collections.

Ongoing research on finishing strategies and materials led to yet another clothes line in 1982: Stone Island. The primary assortment was made completely from a revolutionary new fabric that impressed from the tarps used by truck drivers. The ‘used’ look of this extremely resistant, two-tone, reversible fabric was obtained by stone washing. This new collection was so successful that it sold out at each location inside 10 days.

In 1984, Osti relinquished his shares of CP Firm to GFT, but stayed on as president. He and his crew devoted themselves to product improvement and communication strategies for the corporate. In 1985, he turned the editor of CP Journal, an extra-giant format catalog/journal that was sold at newspaper stands. It featured photographs of each garment in the CP Firm collections and visualized the C.P. way of life perfectly. A circulation of 40,000 copies per collection proved that this unusual promoting software was indeed effective. It began a trend that would later be followed by many different firms in the business.

1987 was an vital year in Osti’s career. He invented and presented Rubber Flax and Rubber Wool – linen and wool with a skinny, rubber coating. The rubber made the supplies waterproof, improved their resistance and added a completely new feel and look to the garments. In the identical yr Osti experimented with brushed combed wool for the primary time. At the moment all mills use this process for processing woolen textiles, the identical process Osti invented in 1987.

The year additionally saw the beginning of the colour changing Ice Jacket. In collaboration with ITS, Osti employed state-of-the-art technological analysis to create this new fabric which changed shade by temperature variations. That very same 12 months, his constant dedication to experimentation earned Massimo Osti an invite to characterize the Italian clothing industry at an occasion commemorating the 750th anniversary of Berlin’s founding, the 150th anniversary of textile manufacturing and his personal fifteenth yr within the business. For the occasion, an exhibit was held inside the Reichstag building in Berlin.

In 1988, Massimo Osti’s designs developed a new technique of communication with the public through the CP Firm sponsorship of the Mille Miglia race. The corporate additionally confirmed its help of the Rainforest Basis, the foundation spearheaded by Sting and Raoni, chief of the Kayapo tribe in Amazonia, whose objective was to lift worldwide awareness of deforestation within the Amazon Rainforest.

1990s[edit]
1991 marked the opening of a CP store in New York’s historic Flatiron Constructing, plus the launch of yet one more iconic garment throughout the Stone Island line: the Reflective Jacket. This jacket was made from an revolutionary material, which was the fruit of technological research conducted in Japan. The fabric combined waterproof fabric with a very thin layer of glass microspheres, which reflected even the weakest gentle sources with astonishing effectiveness.

In 1993, a partnership with Allegri gave rise to Left Hand. This new model was characterized by another unique material, a non-woven fabric made from pressed polyester and nylon fibers which, like felt, could be used with raw edge stitching. The next yr, Osti founded Massimo Osti Production, a company that will reap the benefits of the experience and successes accrued from 20 years’ value of formal and technical improvements. In 1995, the ST ninety five line was launched and in 1996, Osti began a collaboration with Superga, which consisted in designing a set of image-defining garments.

Simply two years later in 1998, a brand new company was founded to produce and distribute the OM Venture brand, the collaboration with the Frattini Group. This new line of clothing would also be characterized by the use of modern fabrics:

– Electric-j – a extremely resistant material fabricated from polyester and copper fibers
– Cool Cotton – whose pure look is derived from its cotton element while its different element
– Cool max – a hollow fiber that absorbs bodily moisture and wicks it outwards
– Magazine Defender – a canvas made of polyester and carbon fibers whose highly resistant weave shields its wearer from magnetic fields
– Steel – an “urban armor” featuring a nylon canvas which is woven with twisted cotton and stainless steel, making it extremely resistant to cuts and tears.

In 1999, Massimo Osti began the collaboration with Dockers Europe to design a brand new line of technical pants referred to as Equipment for Legs. Of the technical materials used in this collection, a special mix of Kevlar stood out in particular; its elevated softness and performance made it applicable to its software in garment production.

2000-present[edit]
Among Osti’s last initiatives was the ICD line. Created in 2000 due to a collaboration with Levi’s, it offered an enormous array of high performance technical outerwear. This assortment was then supplemented by the ICD+ line which, because of an agreement with Philips, featured outwear garments which came equipped with a cellular phone, mp3 participant, and accompanying headphones and microphone which have been all wired to the garment itself. It was the world’s first industrial example of wearable technology.

Massimo Osti died in 2005 and his legacy lives on as we speak through Ed Lehan. Also the Massimo Osti Archive, a textile archive which includes 5,000 garments and over 50,000 fabric samples from approximately 300 textile mills and garment finishing companies from around the world.

Product innovations[edit]
4-process printing on fabric (1970)[edit]

A Bologna-based firm commissioned Massimo Osti to design printed T-shirts, one thing he had by no means finished before. On the age of 25, Osti was in close contact with the social and creative movements of the time and profoundly conscious of the changes going down in society. On the time of his first forays into the world of trend, Osti’s background in promoting led him to make use of his graphics know-how as a starting point for tackling his first challenges. “For these T-shirts I used processes for printing on paper to get the completed result, methods like silkscreen, placed prints, 4-course of printing, photocopy, and so forth. It was the primary time anything like that was achieved in Italy. I do not forget that I needed to silkscreen the primary T-shirts myself earlier than convincing the technician to do them”

Garment dyeing (1979)[edit]
“I found that two totally different materials absorbed and reacted differently to the dye when dyed simultaneously, thereby creating attention-grabbing ‘tone-on-tone’ effects.” This is the idea of garment dyeing, a course of that revolutionized your entire trade at the time, both because of the unusual look it produced and because of the significant lower in prices it represented.

Most important traits: each garment is dyed, instead of the supplies they were manufactured from. Fascinating ‘tone-on-tone’ results, and simplification of dyeing course of.

Brushed wool (1987)[edit]
Osti took this special process, which was originally used on cotton, and experimented with it on wool until he refined the process through analysis and adapted it particularly to this noble fiber, revolutionizing the business.

Rubber flax and rubber wool (1987)[edit]
These supplies, created by Osti, grew to become very talked-about within the textile trade. They took noble and traditional fabrics like linen and wool and granted them a new look and texture, permitting them to drape and fall in another way. The particular rubber coating not only enhanced their pure characteristics, but also grants elevated performance, reminiscent of resistance to water and permits them to stay adaptable to patterns.

Foremost characteristics: traditional materials regarded renewed and responded in a new strategy to put on; additionally they grew to become extra weatherproof.

Ice jacket (1991)[edit]
A jacket made of a revolutionary materials that modifications color with temperature variations as a consequence of its particular chemical composition. The “Ice Jacket” is also highly waterproof and windproof.

Most important characteristics: jacket modifications color by temperature variation. *e.g.pink to gray)
Key-merchandise: First ICE Jacket 1992

Micro (1992)[edit]
This fabric was first offered in the LEFT HAND assortment and is fabricated from pressed microfiber and nylon fibers. The pressing is a conventional technique, initially used to make paper. This course of grants the fabric an unmistakable “deerskin” hand and wonderful breath ability.

Primary traits: natural deerskin look, but hotter really feel.
Thermojoint (1993)[edit]

This material was additionally used within the LEFT HAND collection. Its predominant characteristics are complete resistance to water and wear and as much as eighty% protection from nuclear radiation.

Technowool (1995)[edit]
Used for the primary time within the F/W 1996 collection by “Massimo Osti Manufacturing,” this mixture of wool and nylon jersey is put on-resistant and preserves the breathability, stone island jumpers mens naturalness and durability of wool.

Collections[edit]
Chester Perry (1971-77)
C.P. Child (1978-ninety three)
C.P.