Stone Island: How The Brand Has Advanced – Woodhouse Clothing

Stone Island’s brand ethos has been set in stone since the 1980s, but the label’s dedication to analysis means that their assortment is always contemporary and thrilling. With a dedicated international following and a again catalogue of forty,000 distinctive garments, Stone Island is in a league of its personal.

When CEO, Carlo Rivetti, was asked why Stone Island’s model has remained so strong he mentioned:

Stone Island Men's Coats Cotton Grey White

“Stone Island has always remained true to itself, with out concessions. And so we have now been capable of rejuvenate our goal market of shoppers; we reach out each to our historic clients, these who have faithfully stayed with us for thirty years, but additionally to the youthful crowd, to the new generations of right now. /p>

While different brands have branched out to include different kinds or expanded into unrelated markets, Stone Island has remained focused, with just the label’s continuing analysis into fabrics and dyes pushing the model ahead.

Stone Island Culture

Ice Jacket Wool Mix in Thermo-sensitive Fabric

When you look back on the final thirty years, the model began with jackets made from thick truck tarpaulin and continued to create heat-sensitive fabrics and Kevlar designs. It could be hard to predict what comes subsequent and that’s what makes the model so thrilling to observe.

The energy of the Stone Island, alongside the undeniable type of their clothing, has created a cult following – including celebrities equivalent to Noel Gallagher, Peter Hook and Chris Lowe. The model has additionally been associated with football fans – and often football hooliganism – however the label has been fast to dissociate itself from the latter.

Inside Stone Island

As CEO Carlo Rivetti offers fans a video tour around Stone Island HQ, he describes his dyeing facility as a ‘kitchen Jackets are ‘cooked in 90 – 140 degrees and ‘recipes are adopted to create every shade of colour.

However, to most people, Stone Island’s dyeing facility appears more like a chemistry lab. With row upon row of bottles, there’s a splash of nearly each color imaginable, and with impressive machinery and weighty files of formulas, the ‘Colour Lab is evidently a place for experimentation.

And with so many colours packed into one room, Carlo Rivetti even claims it’s the closest factor to a renaissance painter’s workshop within the 21st century.

Texture and color are the starting point for each jacket. From there, the designers experiment to create a design that works. A few of their dyeing techniques could cause up to 50% shrinkage, so getting the design proper is a sophisticated process.

Every garment is made from a selection of different fabrics, all of which react to dyeing in a unique way – both in how they absorb colour or shrink throughout the process. Each jacket is sort of a journey of scientific discovery – and with their archive of 20,000 garments on site, you’ll be able to walk by means of the historical past of their experimentation.

Over Thirty Years of Design


In 1982, Stone Island was launched by Massimo Osti, with their Tela Stella vary. The brand’s name got here from the pages of Joseph Conrad’s novels – amidst thousands of phrases, ‘stone and ‘island were the mostly occurring, and so the model was born.

The first collection was the results of analysis right into a thick truck tarpaulin, which was resin-handled to be purple on one side and blue on the opposite.

1983 – 1986

Carlo Rivetti joined Stone Island in 1983, already an enthusiastic fan of the model. By 1984, the gathering had evolved to include jumpers, trousers, t-shirts and shirts.

It was additionally in 1984 that a second signature Stone Island fabric was introduced, Raso Gommato – a cotton satin of navy origin, with polyurethane coating.

1987 – 1988

By way of analysis into heat-sealed PVC, Stone Island developed Glazed Silk Light, which is shiny trilobite nylon coated in PVC. The impact was a thick and glazed look.

1989 – 1991

In 1989, Stone Island launched the bottom-breaking Ice Jacket. With the event of a heat-sensitive fabric, Stone Island created a jacket which changed color with the temperature.

From yellow to blue and from green to white, the Ice Jacket was a really futuristic concept. Stone Island developed the design additional to create patterned jackets which misplaced their pattern in the cold, turning into icy white with freezing temperatures.

Subsequent, Stone Island developed a extremely reflective Japanese fabric, which achieved its luminescent glow by way of a coating of 1000’s of micro glass spheres. Inspired by work security jackets, this collection was extraordinarily eye-catching and was even able to reflect gentle from very weak sources.

1993 – 1996

This was a time of nice change for Stone Island – Massimo Osti left the label and in his place, Englishman, Paul Harvey, joined the group and pushed the research forward.

With an injection of latest ideas, the next few years saw an enormous variety of modern fabrics coming into the colour Lab. The primary was Method Steel, a nylon canvas bonded to a polyurethane film.

Intensive research also created Oltre, a positive nylon fabric with an extremely-shiny coating.

1997 – 1998

The research continued at a relentless pace, and in 1997, Stone Island designers applied a Reverse Color Course of approach on the Raso Gommato fabric. First printed in black, the fabric then pale utilizing a corrosion method to be later over-dyed.

Nylana, a thick nylon canvas used to line tanks, also turned a part of the gathering throughout these years.

1999 – 2001

At the turn of the millennium, the Stone Island design group had been incredibly busy. Launching an enormous quantity of recent fabrics and designs in just two years, including the Pure Steel Shell Silver and Pure Steel Shell Bronze (as proven above). These parkas have been created with either one hundred% stainless steel or a hundred% bronze metallic mesh, bonded to fabric.

Stone Island’s designers next moved onto a material which is five times stronger than the same weight in steel: Kevlar. As pictured above, Stone Island found a strategy to dye this seemingly impossible materials through including a nylon mesh and a polyurethane coating.

Initially designed to be used on aeroplane circuit boards, Stone Island began to make use of silver spray on their collection of effective polyester jackets, adding a vacuum seal of a hundred% stainless seal.

The model also launched their Ventile vary, using a military textile which was a hundred% cotton and developed for British fighter pilot’s overalls in the Second World War.


In 2002, the range continued to broaden, with jackets engineered to look flat with a sequence of folds and seams including element.

One other success story from this year was the light Jacket. Continued research perfected the design – a white jacket with fibre optic mesh inserts that gentle up with blue light.

The design group additionally experimented with varied layers of meshes, which revealed the interior building of the jacket.

2003 – 2005

Stone Island perfected their Compact Procedure to create extraordinarily dense materials, that are boiled at 130 levels after which shrink by as much as 50%.

Mussoal Gommata was also launched, developed by laminating extremely-gentle cotton muslin to a matte polyurethane movie.

2006 – 2007

The David TC Fabric was launched, consisting of polyester, polyamide and Japanese microfiber, which was then dyed under strain at 130 degrees.

Developing their portfolio of reflective jackets, Stone Island designed the Antiquated Reflective.

Paul Harvey left Stone Island in 2008 and Carlo Rivetti stepped into his sneakers as Inventive Official Director. And in the identical yr, the brand’s association with Aitor Throup was formed, creating the Stone Island Shadow Assortment.

2009 – 2011

Developing on their previous heat-reactive Ice Jacket, Stone Island created a camouflage jacket which loses its pattern in the cold.

The staff also developed a brand new textile: Waxed Ice, which was cotton moleskin containing thermo-sensitive quartz and graphite.

2012 – 2013

For the S/S season in 2012, Stone Island launched the Prismatic Muslin, a light-weight cotton muslin, which was handled with colored resins before the fabric was laminated to produce a prism-impact polyurethane film. The material can then be double-dyed to create a variety of vibrant colours.

Subsequent, Stone Island created the Hydrophobic Therapy, a process which creates a garment that’s extremely water-repellent and environmentally friendly.

2012 marked the thirtieth anniversary of the model and celebrated with STONEISLAND30, a serious exhibition at Stazione Leopolda in Florence. Alongside the exhibition, three symbolic garments had been created to mirror the historical past of Stone Island, including a re-edition of Tela Stella.

Thirty years of analysis and forty,000 garments later, their present A/W assortment reflects this wealthy history of design. Browse the Stone Island A/W rangeand to see what the brand has to offer this 12 months.

Garment Dyed Crinkle Reps NY

What’s next for the Model?

With a continuing drive towards creating new colours and materials, Stone Island is a model all the time capable of shock. When asked what the long run holds, Carlo Rivetti mentioned:

“We get impressed by people, structure and design. At current we’re at present finding out some supplies used in the car trade. Throughout the Olympics, the outfits the athletes put on are very technical, which can also be inspirational.

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