Stone Island’s Carlo Rivetti On Trend And Soccer
Carlo Rivetti: I believe that army, sports activities and efficiency garments are very inspirational – and I feel that in the DNA of Stone Island functionality is essential. For instance the new military camouflage in Italy. Have you learnt the Carabinieri They are the most important police in Italy, and [their new uniform has] unbelievable new patterns and stunning new pockets.
Have you ever ever thought of doing a women’s range Never. To begin with, if we turn out to be successful with a women’s collection, then they might start asking for the matches to be “extra sexy”. But, what I am seeing now, within the nations which Stone Island are identified – the UK, Italy, Germany, Holland – younger women are beginning to put on Stone Island garments and I feel that men’s merchandise on girls look fantastic.
The Stone Island badge is very recognisable, but how do you feel while you see folks sporting Stone Island merchandise without badge
I believe it’s actually up to you. We began at first with a removable badge after which five or six years we started placing two buttons inside – on the left facet, the side of our hearts. This was so that people who didn’t wish to put on the badge wouldn’t leave it at home, they might put it inside their jackets. So perhaps you do not wear it, however you always have it with you. That’s the concept.
Stone Island is so dominant within streetwear world wide, how do you keep the subcultures happy with the success and development
In the final ten years we targeted on international locations [in Europe] such as the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we started pondering to the US [as] one in all the important thing factors that we centered on was that I didn’t want to vary language. The massive differences between the US and us Our customers here know the story completely – there’s a form of membership. So the thought is that now within the US, we have to be story-telling. What I hope within the US is that there are additionally people who can perceive our language, our historical past, and admire it.
What do you want listening to while you’re working
Actually once i work with the design staff of eight younger guys, they choose the music and usually it’s horrible! When I’m considering, I like classical music, but not within the workplace.
You’re an enormous Inter Milan fan. Who’s your favourite participant ever
Effectively, I must point out two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was a real prince. He was enjoying within the Sixties – when we won the champions league, twice (then the Europa Cup) – however he was such a contemporary participant, because he scored an enormous variety of goals taking part in in defence. And he was actually a gentleman.
Then, after all you’ve gotten Javier Zanetti – El Capitano! He arrived because Inter wished to by a striker from an Argentinian crew, who said, “if you want to buy this guy, you have to additionally take this defensive participant.” Inter agreed simply to shut the deal after which the forward was actually terrible and Zanetti, who had no expectations, was actually good. And, again, one other real gentleman on the sphere.okay.a. El Capitano
For those who weren’t within the style trade, would you wish to have been a footballer
I performed as soon as in the European championship for the Economic College in Paris. I was taking part in within the young workforce of Torino, able that doesn’t exist any longer: deep (often you play four in defence, however in Italy we invented the one behind them). Then I was within the second national skiing crew. I lived very close to the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian side of the Mont Blanc. So most likely I used to be a stronger skier than footballer.
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