Stone Island collection was launched in 1982 and, in simply ten days, all items have been already bought out. It was an Official enormous success! What’s the key? A meticulous and detailed work and a shabby chic fashion. The initial gadgets were made using two-tone textiles, which was reversible and resistant, and which drew inspiration from the canvas of lorries. From the day of its launch, Massimo Osti, founding father of Stone Island, persistently focused on the analysis and creation of pieces which seem worn and run down. A simple, chic, sporty style with particular touches, which nonetheless today make Stone Island a must-have across the globe.