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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion saw choose followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s digital music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed excessive power units to a packed out viewers, in addition to being broadcast stay by way of NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Power to speak about his stay efficiency, his ties to the model and why it’s essential to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents arise
The chance to carry out at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play stay proper at the beginning of the yr. They thought that I’d be an excellent match for Stone Island.
We’ve observed you appear to be a bit of elusive relating to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good at the entire celeb thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there is a whole world exterior of the web. It’s vital to take on-line relationships into actuality. This numbers sport that lots of people seem to be enjoying isn’t actual and it typically doesn’t correlate with sales/push of product (music, style and so on).
Do you assume being given this alternative will show you how to to realize actual life publicity by means of dwell reveals
Since March 2016 I’ve had no label, no supervisor, no writer, no press particular person and no reside agent. So stay exhibits are fairly thin on the ground for me, I’ve performed stay eight occasions ever. Six of those eight in 2016, 4 of the eight exterior of the country. I’ve been paid for each single show. There are artists which are in major deals that have performed each main festival during the last two years and never been paid once. stone island founded I’m not anti-major label, but at the same time no firm has/will ever exploit me. The purpose is ‘to know your worth’ and if your product is sweet it’ll stand up and other people will finally come spherical, so sure the few stay bits I’ve carried out assist. The much less is more strategy appears to be working somewhat bit for me. I’m tired of hearing “but it will likely be great exposure” each time any previous free-no price range opportunity is thrown at me, unless it’s for a good trigger. You don’t rise up and go to work without cost, so why should I
The primary event was held in your hometown of London last 12 months. Do you suppose it’s essential for brands akin to Stone Island to maneuver away from the capital and expose other cities around the UK to dwelling grown expertise
It’s so important for brands and companies to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities in the U.Ok. Which have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the model and its wearers
Stone Island is about efficiency, innovation and particulars. My strategy to music is similar, I’m obsessed with the details and finish. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you realize you already know. Same because the individuals who like Elliott Power… if you already know you already know.
We’ve seen you began to work throughout different music and vogue-primarily based tasks including The Salvages and modelling for Goodhood. Have you all the time had an curiosity in merging the two, and if that’s the case the place do you assume this stems from
No modern musician can solely exist off simply music alone perhaps with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down different avenues. I’m from a visible background and have all the time been involved in clothing. To be trustworthy I’m probably losing my time with music, I ought to most likely try to get an art director job at Saatchi & Saatchi or one thing. I believe I first became all for clothes by means of the early street put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive fashion and womenswear got here through my girlfriend. I like going between worlds and can proceed to take action.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance because as a company it understands that with a purpose to know where you are going, you need to know where you’re from. They achieve this by digging from a rich archive and playing by their very own guidelines, these are issues that I also strive to use to my own initiatives.