Drake Cannot Get Enough Stone Island Right Now
As you might need gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake is not essentially the most delicate of males in the case of confessing his love. And this isn’t simply in the case of the women in our current Best-Dressed Man in the world’s life, it’s also true of the manufacturers he digs. Right now the rapper’s fanboying hard over Stone Island, a label he is worn consistently on stage throughout his Boy Meets World tour dates right here in the UK.
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In fact, the collab won’t come as a surprise to diehard Drake followers as the label has been a staple of the singer’s wardrobe throughout previous visits to the capital. Attending Wimbledon final 12 months he put his personal spin on the traditional tennis uniform, sporting an all-white ensemble, full with Stone Island sweatshirt, as nicely one of many brand’s zip-ups. stoneisland.co.
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And it’s not simply in this nation that he’s been a one-man PR machine for the label. He’s continuously appeared courtside at NBA games within the US wearing Stone Island.
Drake’s out right here carrying Stone Island and quoting our british slang 😂 pic.twitter.com/91LvJj2uTb
In fact, anyone who follows the man on Instagram will know simply how deep this love goes – almsot each other post recently has been associated to the brand, whether or not that be a shot of him repping Stone Island on stage or wearing his custom gold and diamond Stone Island logo chain (by Ben Baller, and value an estimated $100,000).
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UK Town Benny dropped off a traditional @benballer @teo_rivetti @tiarivetti
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However, perhaps the most important put up he’s carried out is the one with him posing with Stone Island’s proprietor Carlo Rivetti. Whereas Drizzy may have been channelling basic homegrown avenue type during his time within the UK (the brand has lengthy been associated with British street tradition, from Britpop to football), the fact that he is met the man who has final sway over what the brand makes implies that he may finally get to make his mark on the brand he loves with a physical launch of his tour merch. And is not that every fanboy’s dream