Behind The Brand
Mr Carlo Rivetti, the CEO and artistic director of Stone Island, is not exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than 40,000 completely different garments. The primary Stone Island jackets were minimize from extremely durable truck tarpaulin that had been washed for hours with pumice stones with a purpose to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-leading research and improvement, which has seen the introduction of distinctive materials and fabrications including the Ice Jacket, which changes color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is reduce from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood stone island corporate that is made in a vacuum mould; and jackets incorporating Kevlar, a cloth more commonly present in body armour.
Experimentation is not the one pillar of Stone Island, although. Each garment that the agency produces is also extremely practical, by way of lower, performance and particulars. The examine of navy uniforms and workwear is integral to the design course of, explaining components such as the quite a few utility pockets discovered on the outerwear. Specialised excessive-temperature, high-stress dyeing strategies allow the corporate to produce items in vibrant colours not usually associated with technical performance fabrics, whereas the modish Italian model which infuses the gathering hardly wants explaining. Island Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all followers of Stone Island, and the model enjoys a cult following nearly unprecedented in menswear. Watch the video above to find out more.