STONE ISLAND, C.P. Firm OPEN IN UK AND KOREA
Stone Island and C.P. Company, the upmarket sportswear brands by SPW Sportswear Company, have opened two new shops: an unique Stone Island store in London and in one in Seoul internet hosting both Stone Island and C.P. Company. The openings replicate the company’s technique, initiated at the top of 2007, to boost its presence by offering each manufacturers separate shops and personalized concepts.
Showcasing the best of Stone Island and Stone Island denim over 50 sq. meters (538 sq. ft), Stone Island’s first UK standalone store in Covent Garden incorporates customized-made design with clear, contemporary and Official purposeful element. Listed architectural parts are fused with trendy high octane design that work in perfect synergy with the garments displayed.
In the Stone Island Accessories meantime, C.P. Company, in stone island compass logo cap a 3-floor constructing in Seoul’s Shinsa Dong new luxury shopping district, occupies a 250-sq.-meter (2,045-sq.-foot) house divided into two separate shops for C.P. Company (one hundred ten sq. meters/1,184 sq. feet ) and Stone Island (eighty sq. meters/861 sq. toes). A big terrace on the third ground has been changed into a personal lounge bar for purchasers of each shops, while the partitions of the C.P. Firm store are covered with a marine multi-stratum design that includes Velcro in horizontal panels applied to Plexiglas. Each wall, therefore, turns into a help base for stowing an limitless collection of merchandise in a number of different configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island retailer is entirely developed on the bottom floor and has been conceived according to the brand’s philosophy—more as a design object than as a container of garments. The shop Corporate Id challenge known as “Item/Unit” and has been invented, designed and engineered by Marc Bhure, proprietor of the German design company Zeichenweg TM. The idea behind the design is based on most versatility.