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Nike & Stone Island: 12 months Of The Windrunner

It’s not typically that you see two technical heavyweights, resembling Nike and Stone Island, combining forces. More often than not, it’s a smaller area of interest brand collaborating with a extra effectively-known brand that is an professional in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and progressive designs, so in the case of the collaborative Windrunner, both manufacturers bring that information and experience to the table. The result’s an even more elevated product: a basic silhouette reconstructed with the very best specifics in trendy-day expertise. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration.”

Large Compass Print Cotton Jersey T-Shirt in BlueNike is asking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel up to now; the Windrunner is a jacket that has felt the touch of gold medals and damaged records stone island cap size guide alike. Because it was first manufactured and designed in the late 1970s, the Windrunner has stood the take a look at of time and has remained largely unchanged until now, with the assistance of Bologna-primarily based Stone Island. Right here, we converse to Serino concerning the inspiration behind what is, arguably, Nike’s most technologically advanced piece of athletics apparel created thus far.

What led to this collaboration
A successful collaboration ought to help each parties achieve one thing they may not have been capable of on their very own. We partnered with Stone Island for precisely this cause. We saw a chance to mix our sport fashion design with Stone Island’s craft, technical materials development and dyeing expertise. The result’s a jacket that’s immediately recognisable as both Nike and Stone Island — it’s one which we consider will resonate fairly properly with followers of either model.

What does the classic Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most important apparel icon. Of course, it was part of our first apparel line more than two decades in the past, so there’s a component of nostalgia there. But maybe more important is the fact that the silhouette seems to transcend sport and style trends.

It’s been in the line off and on since its debut in the early 1980s and, in that time, it’s proven to be a worthy canvas for collaboration and materials innovation. The most recent examples are the Stone Island and sacai interpretations, however the Windrunner has additionally employed some of our main material improvements over the years, corresponding to Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer time Olympic Video games.

What do you admire about Stone Island
The collaboration has been somewhat seamless, partly because we share a number of product values with Stone Island. I feel a very powerful ones are our mutual obsession with performance and delivering client benefits. We’re both committed to creating apparel that performs at the very best stage. Of course, it’s no secret that Stone Island is an trade leader relating to creating technical supplies and dyeing. The best way it achieves such sensible colours by way of garment dyeing on its distinctive fabrics is sort of exceptional. So we have been eager to tap into that experience, as the company has 30-plus years of knowhow on this area.

Did you consider creating a new silhouette as properly reworking the Windrunner
We’re calling 2016 the ‘Year of the Windrunner’ to honour the rich heritage of our apparel icon. We’re additionally honouring track and subject during what will be an vital yr for the sport, as the primary iteration of the Windrunner was created to maintain runners protected in wet climates. So at present, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while every partnership has resulted in a novel interpretation of the jacket, each have served to advance its legacy.

Nike aims to essentially push the boundaries of technical sports apparel. How far do you see that going and what can we expect from Nike this year

I can’t speak to something specifically that’s coming this 12 months. However I can tell you that we will continue to push the boundaries of what’s possible. We’ll deal with our most iconic sport fashion silhouettes and create newer and higher versions for today’s demanding consumer.

NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation by way of collaborations and debuting these merchandise in distinct environments.

After all, when we innovate, we don’t think about limits. Nike’s culture thrives on collaboration — not only with exterior partners resembling Stone Island, but additionally amongst our personal neighborhood of greater than 650 designers.

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