Stone Island Brand Guide

The Stone Island model title has many alternative connotations for many alternative individuals; for some, it’s inextricably linked with football culture, specifically the informal movement either in a optimistic or a negative sense; for others, it has become associated with the grime music scene, and has extended its attain beyond the terraces and onto the streets. However firstly, that iconic Compass badge in your sleeve is an emblem of high quality, innovation and elegance the principles on which the brand as we understand it was founded again in 1982.

Stone Island Spring/Summer 1983 Catalogue

Stone Island Garment Dyed Hooded Jacket BlueStone Island owner Carlo Rivetti is from a household with lengthy ties to the clothes business. By the 1980s, though, he had grown restless throughout the world of formalwear, and sought to diversify into one thing he found extra interesting: sportswear. He and his sister established a firm the creatively-named Sportswear Company and scoured Italy searching for firms that shared their vision for modern informal clothing, the place they found (and promptly acquired) CP Company. Stone Island itself, nevertheless, was conceived nearly by accident: Massimo Osti founder and designer for CP Firm, and household title for these in the learn about technical sportswear had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with completely different pigments on either facet, and was determined to make something out of it. He couldn’t discover a strategy to make it match inside CP Company’s collection, however, and so decided to craft a small assortment of simply seven jackets. In protecting with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass as the logo for his new diffusion line: Stone Island was born.

From the Terraces to the Streets: Stone Island and Streetwear

Moving ahead from this inauspicious start, Osti pushed forward with fabric innovation, endlessly researching new textiles and methods to implement them, coming up with usually outlandish, off the wall fabrics that no-one else had even considered: heat-reactive weaves; nylon fabric laminated with lots of of glass beads to vary the colour in different angles; earth-dyed, acid-corroded canvas. This over-the-prime approach, along with the masculine, navy styling of the brand’s offerings was a large part of ‘Stoney’senchantment to the football informal crowd: followers travelling abroad for away and international video games were always on the lookout for brand spanking new and exciting garments to deliver home and show off. Stone Island, with the one-off and unique nature of a number of Osti’s fabrics, match perfectly into this culture of 1-upmanship, and the brand’s popularity was cemented from then on.

Because of this affiliation with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as an emblem of manliness. In more moderen years, it has been adopted by inside-metropolis youngsters in the UK as a status symbol, and in flip grew to become related to the grime music scene. Buoyed up by excessive-profile collaborations with streetwear giants Supreme and Nike, the brand’s attraction has diversified past connoisseurs and collectors, notably across the Atlantic. Urban music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoneylook of late, skyrocketing interest in a model that was beforehand alien to these not residing in Europe, and launching its enchantment to a complete new generation of streetwear fans.

Continuing Innovation: Stone Island Fabrics

Nowadays, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a team of designers to raised embrace its newfound worldwide popularity and the variety of its fanbase, stating “It [is] necessary to be multicultural with a purpose to be really contemporary I felt that on this period it is this possible to face all facets of a world solely with a number of minds and several visions./p>

Stone Island Nylon Steel

This ethos has lead to the continuation of the innovation and analysis that Massimo Osti started all those years ago, and Stone Island holds its reputation for using unusual and technologically-superior fabrics and finishes. Some latest examples:

David-TC: Japanese polyester/polyamide fabric with star-formed thread cores is dyed beneath excessive strain and temperatures (130C), drastically altering the composition and handle of the fabric, making a feeling that’s each luxurious and technical. During the process, weatherproof remedies are impregnated into the fabric, further enhancing its practical operate.
Nylon Steel: We’ve written about this one earlier than: nylon fibres with an irregular structure are woven as gray weft and white, ready to dye warp threads, and bear an elaborate double-dyeing course of to produce a fabric that has an iridescent sheen in numerous lighting conditions. This will produce a subtle three-dimensional effect, or be used with vibrant, contrasting colours to offer some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the entire jacket is first assembled after which internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.

This is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s personal historic archive consists of over 7000 pieces, while their analysis archive is bigger nonetheless, at over forty,000 items of vintage sportswear and militaria.

Stone Island Badges

Other than the excessive-end fabrics and development, perhaps an important component of a Stone Island product is the removable badge, usually found on the left aspect of the garment, with the Marina assortment breaking the mould and not that includes the badge at all, as a substitute opting for bold text printing. There are a number of different versions of the badge which denote completely different elements of the brand. The usual, most commonly recognised badge is the yellow and inexperienced compass rose badge (above left). Despite switching from a inexperienced border to a black one, the classic badge has remained unchanged for the reason that brand’s inception, and is a tribute to each the navy inspiration of the model and the sense of adventure and exploration driving Osti’s analysis.

There are a lot of monochromatic badges (above centre) that have been initially used for what the model dubbed Ghost Items: with totally tonal designs in quite a lot of colours, together with black, purple and white, they were conceived as a kind of fashionable camouflage, allowing the wearer to mix in while still preserving the unmistakeable Stone Island aesthetic. Extra lately, the tonal black badge has been used to denote items from the Shadow Challenge diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Flynn.

The White Compass badge (above proper) is seen on limited version pieces, usually referred to as ‘Champagne Piecesbecause of the colour of the badge. These jackets typically use even more innovative fabrics and construction that may only be created in small quantities, and are often at a better worth point to the normal line, as a result of restricted nature of their manufacturing. Of course, the flipside of this restricted aspect is that the pieces change into collectors objects in years to come back, holding their value for a lot longer than others, if not growing it.

Celebrities Carrying Stone Island

Drake with Stone Island proprietor Carlo Rivetti

The Weeknd in Supreme x Stone Island

As mentioned above, Stone Island has been spotted on increasingly celebrities just lately. One of many extra high-profile representatives of the model has been music superstar Drake, who appears to wear the brand nearly completely as of late, even going so far as to have custom items made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was just lately noticed carrying items from the Supreme x Stone Island collaboration (for further streetwear kudos), in addition to rap mainstays Kanye West and Travis Scott.

Jason Statham in Stone Island

Back over in Blighty, grime artists are often spotted sporting the Compass, including Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is another of the brand’s high profile fans.

Stone Island Headquarters Tour Video

On this distinctive video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek on the analysis and experimentation that goes on behind the scenes. It gives a fascinating glance into how the brand operates behind closed doorways.

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