A short History
When you_re on the forecourt of any soccer stadium, donned in Stone Island gear, you_re sure to seek out that these police on horseback are conserving a keener eye on you than that replica-shirted, half-and-half scarfer lolloping in entrance of you. The connotations of informal fashion with football violence dates again to the 1970s, yet it wasn_t till the early 80s when Stone Island made its mark.
Ironically, legendary managers Bob Paisley and pre-knighthood Alex Ferguson played a giant part in its breakthrough via European success with Liverpool and Aberdeen respectively. Away days on the continent led to an explosion of latest and exciting labels, most by no means heard of before on British soil.
For Aberdeen lads, the obsession dates back to a European cup match with Liverpool in October 1980. Former member of the Aberdeen Soccer Casuals, Dan Rivers, says:
_On that day, a piece of the away assist have been seen dressed in _trendy_ sportswear _ designer stone island black jumper small tracksuits and top-of-the-vary trainers _ fairly than the traditional membership supporter_s uniform, which was normal clothes adorned with the crew_s colours of red and white. We were impressed._
The ASC adopted the Liverpool lead by discovering a wealth of new gear, most of which was nicked and introduced back residence to the shock and envy of their mates. Lacoste have been the early tempo-setters as a foreign brand within the UK, making a name for itself as the primary clothing vary to have a label on the skin of their clothes.
Stone Island soon adopted, derived from away journeys to Italy, sporting modern and forward-pondering garments by Massimo Osti who also launched CP Company. Yet regardless of being a excessive-quality piece of clothes, _Stoney_ gear has connotations that will never be shaken off _ without end renowned because the casual staple _ and the model have tried to move away from that stigma in recent times.
_Mainstream soccer fans resent their violence, sociology lecturers can_t consider anything attention-grabbing to say about them and even the companies whose labels they sport, equivalent to Stone Island, just want they would go away,_ says Stuart Cosgrove _ television govt, broadcaster and devoted Island soccer fan. _Unlike the punks and the mods, they have no person theorising on their behalf.