Nike & Stone Island: Year Of The Windrunner
It’s not often that you see two technical heavyweights, corresponding to Nike and Stone Island, combining forces. As a rule, it’s a smaller area of interest model collaborating with a more properly-known brand that is an skilled in its discipline of apparel or footwear. Nike and Stone Island are equally famed for technical and progressive designs, so in the case of the collaborative Windrunner, both manufacturers carry that data and experience to the desk. The result’s an even more elevated product: a classic silhouette reconstructed with the very best specifics in fashionable-day expertise. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration.”
Nike is calling 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel up to now; the Windrunner is a jacket that has felt the contact of gold medals and damaged data alike. Because it was first manufactured and designed in the late 1970s, the Windrunner has stood the take a look at of time and has remained largely unchanged until now, with the assistance of Bologna-primarily based Stone Island. Here, we converse to Serino about the inspiration behind what’s, arguably, Nike’s most technologically superior piece of athletics apparel created up to now.
What caused this collaboration
A successful collaboration should help each parties obtain something they might not have been in a position to on their very own. We partnered with Stone Island for exactly this purpose. We noticed a chance to mix our sport style design with Stone Island’s craft, technical material development and dyeing expertise. The result’s a jacket that’s instantly recognisable as both Nike and Stone Island — it’s one that we imagine will resonate fairly nicely with followers of both model.
What does the traditional Windrunner jacket imply to Nike
The Nike Windrunner is arguably our most essential apparel icon. Of course, it was a part of our first apparel line greater than two decades in the past, so there’s a component of nostalgia there. However maybe more vital is the truth that the silhouette appears to transcend sport and style trends.
It’s been in the road off stone island beanie fake and on since its debut within the early 1980s and, in that point, it’s confirmed to be a worthy canvas for collaboration and materials innovation. The newest examples are the Stone Island and sacai interpretations, however the Windrunner has additionally employed a few of our leading material improvements over the years, similar to Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer season Olympic Video games.
What do you admire about Stone Island
The collaboration has been fairly seamless, partly because we share numerous product values with Stone Island. I believe crucial ones are our mutual obsession with performance and delivering shopper benefits. We’re both dedicated to creating apparel that performs at the best degree. Of course, it’s no secret that Stone Island is an business chief on the subject of creating technical supplies and dyeing. The way in which it achieves such good colours by way of garment dyeing on its unique fabrics is kind of outstanding. So we had been eager to tap into that experience, as the corporate has 30-plus years of knowhow in this area.
Did you concentrate on creating a new silhouette as effectively reworking the Windrunner
We’re calling 2016 the ‘Year of the Windrunner’ to honour the rich heritage of our apparel icon. We’re additionally honouring track and discipline throughout what can be an essential 12 months for the sport, as the primary iteration of the Windrunner was created to keep runners protected in wet climates. So at the moment, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, while every partnership has resulted in a singular interpretation of the jacket, both have served to advance its legacy.
Nike goals to actually push the boundaries of technical sports activities apparel. How far do you see that going and what can we count on from Nike this yr
I can’t speak to something specifically that’s coming this yr. However I can tell you that we will proceed to push the boundaries of what’s doable. We’ll focus on our most iconic sport model silhouettes and create newer and higher versions for today’s demanding client.
NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation by way of collaborations and debuting these products in distinct environments.
In spite of everything, once we innovate, we don’t suppose about limits. Nike’s tradition thrives on collaboration — not only with exterior partners such as Stone Island, but also amongst our personal neighborhood of greater than 650 designers.