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Carlo Rivetti Explains The Stone Island X NikeLab Windrunner

Stone Island and NikeLab reprise their FW15 partnership, digging into the Nike archives to create a collaborative Windrunner jacket.

Garment-Dyed Chest Pocket Cotton T-Shirt in YellowAs with any product to bear the simply recognizable Stone Island badge, the Windrunner jacket is crafted from a number of technically superior textiles; a 7-denier nylon coated with a wind and water-resistant membrane called Hyper Lite Membrana 2L TC, in addition to Membrana 3L TC nylon, which is coated for weather protection and lined with ultra-lightweight fabric. The result is a lofted-up model of the basic Nike Windrunner, obtainable in a variety of six colorways.

For the launch of the exclusive jacket, we sat down with Stone Island head Carlo Rivetti in Milan to find out extra about the collaboration.

First, what makes the NikeLab x Stone Island Windrunner special
As typical we put collectively different supplies, and we integrated a performing membrane. The challenge is garment-dying, and the temperature, which means we must work with a excessive temperature, which means the lamination can melt. You’ll be able to work with a lower temperature, but you is not going to achieve these vivid colours, so it was a very lengthy experimentation. This was of an important issues. The other one is to obtain an ideal quality, when it comes to sizing. In garment dying the culture is barely different, but working with a company like Nike, we learn plenty of things. Its not straightforward at all, as a result of the 2 different types of dying the fabric can react in different ways. So it was really an extended process, however we learned loads, My individuals in Crevalcore, Italian firm were so proud to have an opportunity to work with these individuals in Beaverton. Two completely different cultures coming together and rising together.

When you’re in love with product and you deal with product, it’s good to be taught something completely different and to see all totally different aspects. Nike is very huge so it has to standardize all the things. We’re a chemistry lab we have now that approach and so they had been amazed. It was really fascinating each parties.

By way of Stone Island’s well-known materials, do you’ve gotten any that you just didn’t launch or were not profitable

Not successful 4 years ago we did an exhibition for the 30 12 months anniversary of Stone Island in Florence. We did the show in a practice station in Florence. If we confirmed all the analysis that we could not obtain, we would want two train stations. What is attention-grabbing is that we by no means gave up. We all the time try to have something that was not doable 30 years in the past. Now with new expertise – new machines, new types of colors – we will acquire these. In the again of our minds, we all the time remember the the analysis now we have executed, successful or non-successful. We at all times strive maintain a brand new evolution.

The person who wears Stone Island, do you suppose that’s a one that wears Nike too
Sure! As I informed you before, not everybody likes the concept of a collaboration between Nike and Stone Island, but I feel most people, particularly in the final five years we had been able to speak to the younger era and I believe that one of these collaboration may help. We aren’t a very globally well-known brand like Nike, we’re still a distinct segment brand. This kind of operation in my view may help to talk to a brand new generation and to people who often don’t know us.

What are a few of your favorite Nike shoes to put on
The Nike Free Run sequence, however I take away the laces. They’re so comfortable with out the laces. They are actually comfortable. However there may be one problem one main big drawback, once you put on them, you can’t go back (laughs).

Do you may have any favorite Nike collaborations
I like ACRONYM, Errolson Hugh is an in depth pal, and I believe he actually made a fantastic challenge with Nike.

I wish to ask you concerning the Italian trend scene, clearly Stone Island is completely different to any Italian brand, How do you are feeling concerning the Italian heritage of fashion like Gucci or Prada.

Effectively about style, stone island baby clothes uk I have no idea, I feel Stone Island is way more near industrial design. What I would like to say, I got here back yesterday from Sicily where I spent three days in Syracuse. We dwell in the very best nation in the world, it is simple to make lovely things because we live surrounded by beauty.

Do you have any favourite Italian fashion homes
No.

Do you think Nike followers might be able to find Stone Island’s story via this collaboration
Yes! For positive, and I believe its very constructive. We have loads of stories to tell. If we talk to folks we will discover someone able to listen to our story.

Do you’ve a favorite color by the way

The blue one. Sure. Also the orange shouldn’t be bad. I’ll buy every one, however the one I desire is the blue one.

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