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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.

Previously hosted in London, the second intimate occasion saw choose followers brave the minus six chills of the Glaswegian winter to have fun the UK’s digital music scene in warehouse artwork space SWG3.

Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed excessive energy units to a packed out audience, in addition to being broadcast stay by way of NTS.

After the occasion we caught up with singer, songwriter and producer Elliott Power to speak about his reside performance, his ties to the brand and why it’s vital to host occasions like this all through the UK.

How did the chance to perform at Stone Island Presents arise
The stone island adidas trainers chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of artistic studio &SON saw me play stay right initially of the year. They thought that I’d be an excellent fit for Stone Island.

We’ve noticed you appear to be a bit elusive in relation to on-line social media. Is there any reasoning behind this

I’m not intentionally elusive on social media, I’m just not good at the entire celebrity factor. I’m not anti-movie star, I just don’t have the time between music and my different two jobs to spend all day on social media. Also there’s a complete world exterior of the internet. It’s necessary to take on-line relationships into actuality. This numbers recreation that a lot of people appear to be enjoying isn’t real and it usually doesn’t correlate with sales/push of product (music, fashion and so forth).

Do you suppose being given this alternative will enable you to to realize actual life publicity by means of dwell reveals

Since March 2016 I’ve had no label, no supervisor, no publisher, no press particular person and no stay agent. So reside shows are fairly skinny on the bottom for me, I’ve performed live eight occasions ever. Six of these eight in 2016, 4 of the eight outdoors of the nation. I’ve been paid for each single show. There are artists that are in major offers which have played each major festival during the last two years and not been paid as soon as. I’m not anti-main label, however at the same time no company has/will ever exploit me. The point is ‘to know your worth’ and if your product is good it’ll stand up and folks will finally come round, so sure the few reside bits I’ve achieved help. The much less is extra method appears to be working slightly bit for me. I’m uninterested in listening to “but it is going to be nice exposure” every time any previous free-no price range alternative is thrown at me, except it’s for a great trigger. You don’t get up and go to work without spending a dime, so why should I

The primary event was held in your hometown of London final yr. Do you assume it’s essential for brands resembling Stone Island to maneuver away from the capital and expose different cities across the UK to home grown talent

It’s so necessary for manufacturers and companies to look further afield than simply London. Manchester, Bristol, Liverpool are just some of many cities within the U.K. Which have such a rich music historical past and vibrant music scenes that Stone Island can faucet into.

How do you assume your music relates to the model and its wearers
Stone Island is about performance, innovation and details. My strategy to music is similar, I’m obsessive about the main points and end. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you recognize you already know. Similar because the individuals who like Elliott Power… if you realize you understand.

We’ve observed you started to work throughout other music and vogue-primarily based initiatives including The Salvages and modelling for Goodhood. Have you ever all the time had an interest in merging the 2, and in that case the place do you think this stems from

No modern musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. You need to be multifaceted now and venture down different avenues. I’m from a visual background and have always been enthusiastic about clothing. To be trustworthy I’m in all probability losing my time with music, I should most likely try to get an artwork director job at Saatchi & Saatchi or one thing. I believe I first became serious about clothes by the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear got here by my girlfriend. I like going between worlds and will proceed to take action.

Does the Stone Island brand hold any significance to you personally
Stone Island Cotton Denim Shirt With Collar WhiteStone Island represents timeless quality to me and it additionally holds significance as a result of as a company it understands that with a view to know the place you’re going, it’s important to know where you’re from. They achieve this by digging from a rich archive and taking part in by their very own rules, these are issues that I also strive to apply to my own initiatives.

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