Stone Island Brand Guide
The Stone Island brand identify has many alternative connotations for many different people; for some, it is inextricably linked with football culture, particularly the informal movement — both in a positive or a adverse sense; for others, it has become associated with the grime music scene, and has extended its reach past the terraces and onto the streets. But first and foremost, that iconic Compass badge on your sleeve is an emblem of high quality, innovation and style — the rules on which the model as we realize it was founded back in 1982.
Stone Island Spring/Summer time 1983 Catalogue
Stone Island owner Carlo Rivetti is from a household with lengthy ties to the clothing business. By the 1980s, although, he had grown restless throughout the world of formalwear, and sought to diversify into one thing he found extra interesting: sportswear. He and his sister established a agency — the creatively-named Sportswear Company — and scoured Italy in search of companies that shared their vision for innovative casual clothes, where they discovered (and promptly acquired) CP Firm. Stone Island itself, nevertheless, was conceived nearly by accident: Massimo Osti — founder and designer for CP Firm, and household identify for those in the find out about technical stone island a napoli sportswear — had conceived a brand new fabric dubbed Tela Stella, a heavyweight, oilskin-like materials impregnated with different pigments on both side, and was decided to make one thing out of it. He couldn’t find a way to make it fit within CP Company’s assortment, nevertheless, and so determined to craft a small collection of just seven jackets. In holding with the army and nautical inspiration behind the Tela Stella fabric, he selected a compass as the emblem for his new diffusion line: Stone Island was born.
From the Terraces to the Streets: Stone Island and Streetwear
Transferring ahead from this inauspicious start, Osti pushed ahead with fabric innovation, endlessly researching new textiles and methods to implement them, developing with usually outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with a whole bunch of glass beads to vary the color in numerous angles; earth-dyed, acid-corroded canvas. This over-the-high approach, along with the masculine, military styling of the brand’s offerings was a large part of ‘Stoney’s’ attraction to the football informal crowd: followers travelling abroad for away and international video games had been at all times on the lookout for brand new and thrilling garments to convey residence and showcase. Stone Island, with the one-off and unique nature of a lot of Osti’s fabrics, match perfectly into this tradition of one-upmanship, and the brand’s recognition was cemented from then on.
Because of this affiliation with the hyper-masculine world of soccer casuals, the brand’s enduring legacy has been as a logo of manliness. In more moderen years, it has been adopted by inner-metropolis children within the UK as a status image, and in flip turned associated with the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified past connoisseurs and collectors, notably across the Atlantic. City music superstars like Drake, The Weeknd and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing curiosity in a model that was beforehand alien to those not dwelling in Europe, and launching its attraction to a whole new generation of streetwear followers.
Persevering with Innovation: Stone Island Fabrics
Lately, removed from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a workforce of designers to better embrace its newfound worldwide recognition and the diversity of its fanbase, stating “It [is] essential to be multicultural with the intention to be really contemporary … I felt that on this era it is that this potential to face all facets of a world only with a number of minds and several other visions.”
Stone Island Nylon Steel
This ethos has result in the continuation of the innovation and research that Massimo Osti started all those years in the past, and Stone Island holds its fame for using unusual and technologically-advanced fabrics and finishes. Some current examples:
David-TC: Japanese polyester/polyamide fabric with star-shaped thread cores is dyed underneath extreme stress and temperatures (130C), drastically changing the composition and handle of the fabric, making a feeling that is each luxurious and technical. Throughout the method, weatherproof remedies are impregnated into the fabric, further enhancing its sensible perform.
Nylon Metal: We’ve written about this one earlier than: nylon fibres with an irregular construction are woven as grey weft and white, ready to dye warp threads, and undergo an elaborate double-dyeing course of to produce a fabric that has an iridescent sheen in numerous lighting circumstances. This will produce a delicate three-dimensional effect, or be used with vivid, contrasting colours to offer some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the whole jacket is first assembled after which internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a close to-seamless look.
This is only a tiny fraction of the scope of the brand’s imaginative and prescient: the brand’s personal historic archive consists of over 7000 pieces, while their analysis archive is bigger still, at over forty,000 items of vintage sportswear and militaria.
Other than the high-end fabrics and construction, maybe an important ingredient of a Stone Island product is the removable badge, normally found on the left side of the garment, with the Marina assortment breaking the mould and not that includes the badge in any respect, as a substitute opting for bold text printing. There are a variety of different variations of the badge which denote completely different facets of the model. The usual, most commonly recognised badge is the yellow and inexperienced compass rose badge (above left). Regardless of switching from a green border to a black one, the traditional badge has remained unchanged since the brand’s inception, and is a tribute to both the navy inspiration of the brand and the sense of adventure and exploration driving Osti’s research.
There are a variety of monochromatic badges (above centre) that had been originally used for what the brand dubbed Ghost Pieces: with absolutely tonal designs in a variety of colours, together with black, pink and white, they had been conceived as a sort of fashionable camouflage, permitting the wearer to mix in whereas nonetheless maintaining the unmistakeable Stone Island aesthetic. More lately, the tonal black badge has been used to denote items from the Shadow Venture diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Flynn.
The White Compass badge (above right) is seen on restricted edition items, typically generally known as ‘Champagne Pieces’ due to the colour of the badge. These jackets usually use even more progressive fabrics and construction that may only be created in small quantities, and are sometimes at the next worth level to the conventional line, due to the limited nature of their production. In fact, the flipside of this restricted facet is that the pieces change into collectors items in years to come, holding their value for lots longer than others, if not rising it.
Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti
The Weeknd in Supreme x Stone Island
As mentioned above, Stone Island has been spotted on increasingly more celebrities just lately. One of the extra excessive-profile representatives of the brand has been music superstar Drake, who seems to put on the model almost exclusively nowadays, even going so far as to have customized pieces made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently noticed sporting items from the Supreme x Stone Island collaboration (for extra streetwear kudos), as well as rap mainstays Kanye West and Travis Scott.
Jason Statham in Stone Island
Again over in Blighty, grime artists are often spotted sporting the Compass, together with Tinie Tempah and Skepta, whereas Hollywood hardman Jason Statham is one other of the brand’s excessive profile fans.
Stone Island Headquarters Tour Video
On this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the general public a sneak peek on the research and experimentation that goes on behind the scenes. It provides an enchanting glance into how the model operates behind closed doorways.