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Stone Island: How The Brand Has Advanced – Woodhouse Clothing

Stone Island’s brand ethos has been set in stone since the 1980s, but the label’s dedication to research signifies that their assortment is all the time contemporary and exciting. With a devoted global following and a back catalogue of 40,000 unique garments, Stone Island is in a league of its personal.

When CEO, Carlo Rivetti, was asked why Stone Island’s model has remained so sturdy he said:
“Stone Island has all the time remained true to itself, with out concessions. And so we’ve been able to rejuvenate our goal market of consumers; we attain out both to our historic clients, these who have faithfully stayed with us for thirty years, but in addition to the younger crowd, to the brand new generations of immediately.”

While different brands have branched out to include totally different types or expanded into unrelated markets, Stone Island has remained targeted, with simply the label’s continuing research into fabrics and dyes pushing the brand ahead.

Stone Island Tradition
Ice Jacket Wool Blend in Thermo-delicate Fabric

When you look back at the final thirty years, the brand started with jackets made from thick truck tarpaulin and continued to create heat-delicate fabrics and Kevlar designs. It would be laborious to foretell what comes subsequent and that’s what makes the model so thrilling to observe.

The energy of the Stone Island, alongside the undeniable style of their clothes, has created a cult following – including celebrities similar to Noel Gallagher, Peter Hook and Chris Lowe. The brand has additionally been associated with football fans – and sometimes football hooliganism – however the label has been fast to dissociate itself from the latter.

Inside Stone Island
As CEO Carlo Rivetti gives followers a video tour around Stone Island HQ, he describes his dyeing facility as a ‘kitchen’. Jackets are ‘cooked’ in ninety – 140 degrees and ‘recipes’ are adopted to create each shade of colour.

Nevertheless, to most individuals, Stone Island’s dyeing facility appears more like a chemistry lab. With row upon row of bottles, there’s a splash of just about each color imaginable, and with spectacular machinery and weighty recordsdata of formulation, the ‘Colour Lab’ is evidently a spot for experimentation.

And with so many colours packed into one room, Carlo Rivetti even claims it’s the closest thing to a renaissance painter’s workshop in the twenty first century.

Texture and color are the starting point for every jacket. From there, the designers experiment to create a design that works. A few of their dyeing methods can cause as much as 50% shrinkage, so getting the design right is an advanced course of.

Each garment is made from a variety of various fabrics, all of which react to dyeing in a distinct way – either in how they absorb colour or shrink throughout the method. Each jacket is sort of a journey of scientific discovery – and with their archive of 20,000 garments on site, you’ll be able to walk by the history of their experimentation.

Over stone island 30th anniversary clothing Thirty Years of Design

In 1982, Stone Island was launched by Massimo Osti, with their Tela Stella range. The brand’s name got here from the pages of Joseph Conrad’s novels – amidst hundreds of phrases, ‘stone’ and ‘island’ had been the most commonly occurring, and so the brand was born.

The first assortment was the result of analysis into a thick truck tarpaulin, which was resin-handled to be crimson on one facet and blue on the other.

1983 – 1986
Carlo Rivetti joined Stone Island in 1983, already an enthusiastic fan of the brand. By 1984, the gathering had advanced to incorporate jumpers, trousers, t-shirts and shirts.

It was also in 1984 that a second signature Stone Island fabric was launched, Raso Gommato – a cotton satin of military origin, with polyurethane coating.

1987 – 1988
By research into heat-sealed PVC, Stone Island developed Glazed Silk Mild, which is shiny trilobite nylon coated in PVC. The impact was a thick and glazed look.

1989 – 1991
In 1989, Stone Island launched the bottom-breaking Ice Jacket. With the event of a heat-sensitive fabric, Stone Island created a jacket which changed color with the temperature.

From yellow to blue and from green to white, the Ice Jacket was a truly futuristic concept. Stone Island developed the design further to create patterned jackets which misplaced their pattern within the chilly, changing into icy white with freezing temperatures.

Next, Stone Island developed a highly reflective Japanese fabric, which achieved its luminescent glow by means of a coating of 1000’s of micro glass spheres. Impressed by work safety jackets, this collection was extraordinarily eye-catching and was even able to replicate mild from very weak sources.

1993 – 1996
This was a time of nice change for Stone Island – Massimo Osti left the label and in his place, Englishman, Paul Harvey, joined the staff and pushed the analysis forward.

With an injection of recent concepts, the next few years noticed an enormous number of revolutionary fabrics entering the color Lab. The first was Components Steel, a nylon canvas bonded to a polyurethane film.

Intensive analysis also created Oltre, a wonderful nylon fabric with an ultra-shiny coating.
1997 – 1998

The research continued at a relentless pace, and in 1997, Stone Island designers applied a Reverse Colour Course of technique on the Raso Gommato fabric. First printed in black, the fabric then light utilizing a corrosion approach to be later over-dyed.

Nylana, a thick nylon canvas used to line tanks, additionally grew to become part of the gathering during these years.

1999 – 2001
On the flip of the millennium, the Stone Island design crew had been extremely busy. Launching an enormous number of recent fabrics and designs in simply two years, including the Pure Metal Shell Silver and Pure Metallic Shell Bronze (as shown above). These parkas were created with either 100% stainless steel or 100% bronze metallic mesh, bonded to fabric.

Stone Island’s designers subsequent moved onto a cloth which is five instances stronger than the same weight in steel: Kevlar. As pictured above, Stone Island found a strategy to dye this seemingly impossible materials through adding a nylon mesh and a polyurethane coating.

Initially designed to be used on aeroplane circuit boards, Stone Island started to make use of silver spray on their assortment of high-quality polyester jackets, including a vacuum seal of a hundred% stainless seal.

The model additionally launched their Ventile vary, using a navy textile which was one hundred% cotton and developed for British fighter pilot’s overalls within the Second World Conflict.

In 2002, the range continued to develop, with jackets engineered to look flat with a collection of folds and seams including detail.

One other success story from this 12 months was the light Jacket. Continued research perfected the design – a white jacket with fibre optic mesh inserts that gentle up with blue light.

The design workforce additionally experimented with numerous layers of meshes, which revealed the internal construction of the jacket.

2003 – 2005
Stone Island perfected their Compact Process to create extraordinarily dense supplies, that are boiled at 130 degrees after which shrink by as much as 50%.

Mussoal Gommata was also launched, developed by laminating extremely-light cotton muslin to a matte polyurethane film.

2006 – 2007
The David TC Fabric was launched, consisting of polyester, polyamide and Japanese microfiber, which was then dyed underneath stress at 130 levels.

Developing their portfolio of reflective jackets, Stone Island designed the Antiquated Reflective.

Paul Harvey left Stone Island in 2008 and Carlo Rivetti stepped into his footwear as Artistic Director. And in the identical year, the brand’s affiliation with Aitor Throup was formed, creating the Stone Island Shadow Assortment.

2009 – 2011
Growing on their previous heat-reactive Ice Jacket, Stone Island created a camouflage jacket which loses its pattern within the cold.

The staff additionally developed a new textile: Waxed Ice, which was cotton moleskin containing thermo-sensitive quartz and graphite.

2012 – 2013
For the S/S season in 2012, Stone Island launched the Prismatic Muslin, a lightweight cotton muslin, which was handled with coloured resins before the fabric was laminated to provide a prism-effect polyurethane film. The material can then be double-dyed to create a variety of vibrant colours.

Next, Stone Island created the Hydrophobic Treatment, a course of which creates a garment that’s highly water-repellent and environmentally friendly.

2012 marked the 30th anniversary of the brand and celebrated with STONEISLAND30, a serious exhibition at Stazione Leopolda in Florence. Alongside the exhibition, three symbolic garments were created to reflect the history of Stone Island, including a re-version of Tela Stella.

Thirty years’ of research and forty,000 garments later, their present A/W collection displays this rich historical past of design. Browse the Stone Island A/W rangeand to see what the model has to offer this 12 months.

Garment Dyed Crinkle Reps NY
What’s next for the Brand

With a continuing drive in direction of creating new colours and materials, Stone Island is a brand always capable of surprise. When requested what the future holds, Carlo Rivetti stated:

Stone Island Spring Men Collar Sweater In Grey Sale“We get inspired by folks, architecture and design. At current we’re currently studying some supplies used in the automotive business. During the Olympics, the outfits the athletes put on are very technical, which can also be inspirational.

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