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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed select fans brave the minus six chills of the Glaswegian winter to rejoice the UK’s digital music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated event featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed excessive vitality sets to a packed out viewers, in addition to being broadcast dwell through NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to discuss his live performance, his ties to the brand and why it’s essential to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents come up
The opportunity to carry out at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON saw me play reside right initially of the yr. They thought that I’d be a great match for Stone Island.
We’ve noticed you seem to be a little bit elusive relating to on-line social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m simply not good outlet stone island cp company at the entire superstar factor. I’m not anti-celeb, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there may be an entire world outdoors of the web. It’s important to take on-line relationships into actuality. This numbers recreation that lots of people appear to be taking part in isn’t real and it usually doesn’t correlate with gross sales/push of product (music, style and so on).
Do you suppose being given this alternative will aid you to achieve actual life publicity by way of reside exhibits
Since March 2016 I’ve had no label, no supervisor, no writer, no press individual and no stay agent. So live reveals are pretty skinny on the ground for me, I’ve performed stay eight instances ever. Six of those eight in 2016, 4 of the eight outside of the nation. I’ve been paid for each single present. There are artists which might be in major deals which have played every main festival during the last two years and not been paid once. I’m not anti-major label, however at the same time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it’s going to stand up and folks will eventually come round, so yes the few live bits I’ve completed assist. The less is more approach seems to be outlet stone island cp company working a little bit for me. I’m bored with hearing “but will probably be nice exposure” every time any outdated free-no price range alternative is thrown at me, except it’s for a superb cause. You don’t rise up and go to work without spending a dime, so why should I
The first event was held in your hometown of London final year. Do you think it’s necessary for manufacturers corresponding to Stone Island to maneuver away from the capital and expose different cities across the UK to house grown expertise
It’s so important for brands and companies to look additional afield than just London. Manchester, Bristol, Liverpool are just some of many cities in the U.Ok. Which have such a rich music historical past and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the model and its wearers
Stone Island is about efficiency, innovation and details. My strategy to music is similar, I’m obsessed with the details and finish. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you already know you already know. Same because the people who like Elliott Power… if you know you know.
We’ve seen you started to work across other music and vogue-primarily based tasks including The Salvages and modelling for Goodhood. Have you always had an interest in merging the two, and if so the place do you think this stems from
No modern musician can solely exist off just music alone maybe with the exception of Adele or Taylor Swift. You need to be multifaceted now and enterprise down different avenues. I’m from a visual background and have at all times been focused on clothing. To be trustworthy I’m probably losing my time with music, I should most likely try to get an art director job at Saatchi & Saatchi or one thing. I believe I first became thinking about clothes by way of the early street wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high style and womenswear got here through my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island brand hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance as a result of as an organization it understands that to be able to know where you’re going, you have to know the place you’re from. They obtain this by digging from a rich archive and playing by their very own guidelines, these are things that I additionally attempt to apply to my very own tasks.