Drake Can’t Get Sufficient Stone Island Proper Now
As you might have gathered from his speech to Rihanna on the 2016 Video Music Awards, Drake isn’t essentially the most delicate of men in terms of confessing his love. And this is not just in terms of the ladies in our current Greatest-Dressed Man on this planet’s life, it’s also true of the brands he digs. Proper now the rapper’s fanboying onerous over Stone Island, a label he’s worn consistently on stage during his Boy Meets World tour dates here within the UK.
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Of course, the collab won’t come as a shock to diehard Drake fans because the label has been a staple of the singer’s wardrobe during earlier visits to the capital. Attending Wimbledon last 12 months he put his own spin on the standard tennis uniform, carrying an all-white ensemble, complete with Stone Island sweatshirt, as nicely one of the model’s zip-ups. stoneisland.co.
By Carlotta Constant
And it’s not simply in this country that he is been a one-man PR machine for the label. He’s continuously appeared courtside at NBA games within the US sporting Stone Island.
Drake’s out here sporting Stone Island and quoting our british slang 😂 pic.twitter.com/91LvJj2uTb
After all, anyone who follows the man on Instagram will know just how deep this love goes – almsot each different post not too long ago has been related to the brand, whether that be a shot of him repping Stone Island on stage or wearing his customized gold and diamond Stone Island emblem chain (by Ben Baller, and worth an estimated $100,000).
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By orkney island stone age village Nick Carvell
UK City Benny dropped off a basic @benballer @teo_rivetti @tiarivetti
A post shared by champagnepapi (@champagnepapi) on Feb 11, 2017 at eleven:48am PST
Nonetheless, maybe the most important publish he’s achieved is the one with him posing with Stone Island’s owner Carlo Rivetti. While Drizzy might have been channelling basic homegrown avenue style throughout his time in the UK (the brand has long been related to British road culture, from Britpop to football), the truth that he is met the man who has ultimate sway over what the model makes implies that he may finally get to make his mark on the brand he loves with a bodily release of his tour merch. And isn’t that each fanboy’s dream
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