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Travis Scott Is Changing into A Vogue Icon For A new Technology

Trend and hip-hop have always been synonymous. Over time, rappers have started and influenced model trends, made millions of dollars for manufacturers they endorsed (formally or unofficially), and inspired the way in which people have dressed. Think Kanye West, Pharrell, Slick Rick, Run-DMC, ASAP Rocky, and extra. Right this moment, the youthful era is looking to a brand new trend icon: Travis Scott.

Since bursting onto the scene again in 2013 together with his first mixtape Owl Pharaoh, the 25-yr-old has grow to be one in every of largest names in hip-hop. His second album, Birds in the Trap Sing McKnight, is considered by some as among the finest albums of 2016. His live performances are unparalleled. At times, they get a little out of hand—fans have jumped off balconies—but that’s a part of the draw; the energy at Travis Scott shows is electric.

However, very like his mentor West, his fans don’t just look to him for new music or live performances. If you’ve ever been to any of his reveals or appearances, chances are high you’ve seen Travis Scott followers dressed similar to Travis Scott—the vintage tees, Supreme box logo T-shirts, Bape, ripped jeans, flannel, and occasional leather pants. “I feel like the younger generation appears to be like to him as a method icon because of his rock-star aura,” says 22-12 months-previous Jaelen Peacock, who’s a longtime Scott fan.

Scott has always been considering trend. Back within the day, he kept a weblog, referred to as 12340art, which resembled West’s legendary Stone Island Fleecewear KanyeUniverseCity site. He posted images of collections and pieces he liked from manufacturers like Margiela, Louis Vuitton, Billionaire Boys Membership, Chanel, and more.

A part of the enchantment of his type is that it’s relatively accessible. Fans should buy the same Supreme Kermit T-shirt (at Grailed, eBay, or stores like Round Two), Stone Island jacket, and Jordan 4s Scott rocks. Even if they can’t cop the very same pieces, his rockstar look might be simply recreated.

Manufacturers are taking discover of Scott’s affect. In 2013, the Houston rapper collaborated with Been Trill. Since then, La Flame has additionally labored with Maharishi and Helmut Lang on capsule collections. “I’ve been a fan of Helmut Lang for 15 years,” he advised W journal in regards to the collaboration. “Everything was just at all times fresh. I remember my mom purchased me one in every of their shirts for Easter so that I may put on Helmut Lang for Easter. That was my first piece. And she had a ton of Helmut Lang, so I’d all the time see it. I just knew that I appreciated it.” Most lately, he’s been teasing a new collaboration with Australian model Ksubi, scheduled to drop this coming October.

“Travis Scott commands the attention of a technology curious about private ‘likes’—[and ]two transfixing their attention are music and style,” says Jay Bell, men’s designer senior vice president at Barneys, where Scott’s Helmut Lang collaboration was sold.

Beyond collaborations, Scott’s star standing and rockstar fashion has also helped him seem in campaigns for Nike’s Riccardo Tisci collections, Fenty by Puma, Bape, Alexander Wang, Saint Laurent, and more. He even walked in Mark McNairy’s Spring/Summer time 2015 runway show during New York Style Week. Recently, he made noise when he turned considered one of the first individuals to rock the ultra-hyped, yet-to-be-launched Supreme x Louis Vuitton collaboration, which the high-vogue home previewed throughout a Paris Style Week runway new stone island jacket show Scott attended.