Stone Island Archive
For years there has been a relative dearth of literature dedicated to Massimo Osti, Stone Island and C.P. Company, yet 2012 noticed the discharge of two main publications which featured them closely. Stone Island’s ‘Archivio’, revealed to commemorate the brand’s thirtieth anniversary, is featured elsewhere in this blog – here we take a look at ‘Ideas from Massimo Osti’.
The very first thing to say is they kind a improbable, complementary pair of works. Both are giant, very heavy hardback volumes, lavishly mens stone island cap illustrated and featuring prime quality images all through.
‘Ideas from Massimo Osti’ tells the story of the creator behind C.P. Firm and Stone Island. An innovator and inventive genius, Massimo Osti’s improvements rewrote the rules of the casual menswear business and created the fabrics of at this time. The book traces his story through pictures of Osti’s most important designs: his innovations in garment dyeing, his growth of new fabrics, similar to Tela Stella, impressed by the tarpaulin used to cover masses on lorries, and other supplies such as rubber flax, the colour changing “Ice Jacket”, or “Technowool,” a wool and nylon wear-resistant “urban armour.” The book collates a beautiful assembly of sketches, photocopies, fabric swatches, buttons, labels, equipment and images of the celebrities that promoted his creations.
Daniela Facchinato, Massimo’s spouse, has centered on this mission since 2008, and the guide, edited and written by her, is a fitting testimonial to her late husband – the images is magnificent throughout and the e-book has a superb stability between images and narrative offering the reader with a comprehensive history of Osti’s work.
Two variations of the guide are available – the usual 412 page edition, plus a limited Particular Version of a hundred and fifty with every numbered quantity bound in a bit of cloth from the Studio Osti Archive, together with a few of essentially the most iconic fabrics used similar to glass reflective, Ice and Marina.
There is also an additional set of one hundred fifty free leaf pages which are combined into a special boxed package Stone Island News deal. These comprise sketches, photographs, promoting campaigns, vintage garment designs that offered inspiration, and many others and are designed to provide a flavour of life within the Osti Studio. The overwhelming majority of the images have never previously been printed.
The UK launch of the guide came about last autumn at the C.P Company retailer in Marshall Avenue, London, the place Massimo’s son, Lorenzo, signed copies of the guide for lucky attendees on the night time.
Four years in the making, the book is a veritable treasure trove – an exquisite production, sumptuously photographed, filled with iconic photos and containing many beforehand unpublished pictures and stories. It supplies a unique glimpse into the thoughts of a true design genius and innovator – it’s literally a work of surprise. An indispensible purchase for anyone all in favour of Osti, C.P. Firm or Stone Island.
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