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Stone Island – Trend Brand

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about

Stone Island was created in 1982. On the time, the firm was referred to as C.P. Firm, as was the model it produced. C.P. Company was thought of the forefather of all Italian casual put on manufacturers. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and mental from Bologna invented it. Within the mid Seventies, he was the primary to get curious about military surplus garments, to know the significance of the big cultural wealth to be present in vintage markets in Italy, a territory that through the ages had seen so many historic and fashionable armies cross by. Massimo was the first to review the purposeful traits of these garments, cataloguing shapes, pockets, fastenings, garment accessories and finding out the worn appears to be like and pale colours which can be so filled with historic flavour. So as to reproduce them, in Ravarino, within the province of Modena, he perfected a complicated garment dyeing laboratory and experimental print works. He began analysis into materials and weaves, mixing them, coating them and reworking them by dyeing the completed garments.

Sooner or later a special materials arrived: a heavy lorry tarpaulin. It was crimson on one side and blue on the opposite. What may very well be performed with that So as to transform it into an item of clothes, it was put right into a washing machine with water and pumice stone and washed, for hours, with the intention to soften its construction, subduing it.

The primary prototype had an unimaginable really feel, but it surely appeared entirely exterior of C.P. Company’s vocabulary. It didn’t belong to the label.

Consequently, a choice was made to create seven jackets in that distinctive fabric, generally known as “Tela Stella”, and to present the collection a name: Stone Island.

In 1983 Massimo decided to dedicate himself totally to the inventive facet of the business giubbotti stone island uomo and collectively with his partners, determined that so as to give to the company construction and assets, it would be good to hitch forces with a big firm. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.

Within the meantime, the collection was evolving, expanding to incorporate further parts: jumpers, trousers, t-shirts and shirts; each very special. Additional lines of analysis were embarked upon, into fabrics, remedies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of navy origin, with an inside or outer polyurethane coating.

“Alu C”, a cotton satin with an outer silver coating was introduced in ´86. Those had been the years of the increase. More than a vogue, Stone Island turned a mania. Younger individuals in Italy felt that Stone Island offered them with assertive garments that helped them to express their personalities.

In ’93, Carlo Rivetti and his sister Cristina left GFT to dedicate themselves totally to the firm in Ravarino, which they renamed Sportswear Company. There was a necessity for a Milanese department and in 1994 the first showroom was opened, overlaying 500 sq. metres in By way of Bramante.

1996 was an essential year. The affiliation with Massimo Osti got here to an finish as he had opened Massimo Osti Production some seasons earlier with a number of partners.

Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the problem to succeed Osti so as to lead Stone Island towards the next millennium. This gamble turned out to be an actual winner. Paul developed the range and reworked the supplies, then he went a step additional: Driving research, he investigated materials that have been fully exterior of the clothes subject and studied extraordinarily modern building and technical options.

In 1999, the coordinated picture for the Stone Island flagship stores was high quality tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at forty six Beak Avenue, in the guts of Soho.

In 2000, at 54 By way of Savona, in the heart of Zona Tortona, the agency had purchased the previous canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese department. It was meant to be not solely Stone Island’s showroom, but in addition a 2000 square meter exhibition house, to house shows, design and photographic exhibitions and concerts. The space was inaugurated in June 2002.

In October 2005, at 73/seventy five Through del Babuino, the Rome flagship store was opened.
Research led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona retailer was inaugurated too, at 35 Corso Porta Borsari, just a few steps from Piazza delle Erbe.

In April 2008, virtual procuring kicked off because the Stone Island Online Retailer was launched; in October, the second London store was opened in the guts of Covent Backyard at 34 Shelton Road and, a store was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, on the other hand, the Munich Stone Island showroom was opened, designed to watch and promote the brand on the German market.

Stone Island Ribbed Beanie Hat In Grey

In 2008, Paul Harvey left Stone Island and the vogue world to dedicate himself to noble causes and Carlo Rivetti took over the artwork route. He got here to believe that the time for having just one designer leading Stone Island was over and created a multicultural group to higher interpret the brand’s identification. The ‘Hand Painted Camouflage’ garments were created, which are dyed, pale and then hand painted with camouflage effects.

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