As you might have gathered from his speech to Rihanna at the 2016 Video Music Awards, Drake isn’t the most refined of men when it comes to confessing Official his love. And this is not simply in the case of the ladies in our current Finest-Dressed Man on the earth’s life, it’s also true of the brands he digs. Proper now the rapper’s fanboying hard over Stone Island, a label he is worn persistently on stage throughout his Boy Meets World tour dates right here within the UK.
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After all, the collab won’t come as a shock to diehard Drake fans as the label has been a staple of the singer’s wardrobe throughout previous visits to the capital. Attending Wimbledon last yr he put his personal spin on the standard tennis uniform, carrying an all-white ensemble, full with Stone Island sweatshirt, as effectively one of many brand’s zip-ups. stoneisland.co.
By Carlotta Constant
And it isn’t simply in this nation that he’s been a one-man PR machine for the label. He’s ceaselessly appeared courtside at NBA games in the US wearing Stone Island.
Drake’s out right here carrying Stone Island and quoting our british slang ?? pic.twitter.com/91LvJj2uTb
In fact, anyone who follows the man on Instagram will know just how deep this love goes – almsot every other put up lately has been associated to the model, whether that be a shot of him repping Stone Island on stage or carrying his custom gold and diamond Stone Island emblem chain (by Ben Baller, and price an estimated $a hundred,000).
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UK City Benny dropped off a traditional @benballer @teo_rivetti @tiarivetti
A put up shared by champagnepapi (@champagnepapi) on Feb eleven, 2017 at 11:48am PST
Nevertheless, perhaps the most important post he is done is the one with him posing with Stone Island’s owner Carlo Rivetti. While Drizzy might have been channelling traditional homegrown road fashion throughout his time within the UK (the model has lengthy been related to British road tradition, from Britpop to soccer), the truth that he’s met the man who has ultimate sway over what the model makes signifies that he may lastly get to make his mark on the model he loves with a physical launch of his tour merch. And is not that every fanboy’s dream?