As you might have gathered from his speech to Rihanna on the 2016 Video Music Awards, Drake is not probably the most subtle of males on the subject of confessing his love. And this is not just on the subject of the women in our present Best-Dressed Man on the planet’s life, it is also true of the manufacturers he digs. Right now the rapper’s fanboying arduous over Stone Island, a label he’s worn constantly on stage during his Boy Meets World tour dates right here in the UK.
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After all, the collab won’t come as a shock to diehard Drake fans as the label has been a staple of the singer’s wardrobe throughout previous visits to the capital. Attending Wimbledon last year he put his own spin on the standard tennis uniform, carrying an all-white ensemble, full with Stone Island sweatshirt, as effectively one of many brand’s zip-ups. stoneisland.co.
By Carlotta Fixed
And it’s not simply on this country that he is been a one-man PR machine for the label. He is regularly appeared courtside at NBA games in the US sporting Stone Island.
Drake’s out right here wearing Stone Island and quoting our british slang ?? pic.twitter.com/91LvJj2uTb
Of course, anybody who follows the man on Instagram will know simply how deep this love goes – almsot each different post just lately has been associated to the model, whether or not that be a shot of him repping Stone Island on stage or wearing his customized gold and diamond Stone Island brand chain (by Ben Baller, and value an estimated $100,000).
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UK Town Benny dropped off a basic @benballer @teo_rivetti @tiarivetti
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However, maybe crucial publish he is executed is the one with him posing with Stone Island’s proprietor Carlo Rivetti. Whereas Drizzy could have been channelling traditional homegrown street type throughout his time in the UK (the brand has long been associated with British avenue tradition, from Britpop to football), the fact that he’s met the man who has final sway over what the brand makes implies that he would possibly finally get to make his mark on the model he loves with a physical release of his tour merch. And is not that each fanboy’s dream?