Stone Island Opens In ‘man’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place
Stone Island plants a U.S. flagship
Italian technical menswear brand Stone Island has opened its first permanent bricks-and-mortar store in the U.S. on the stretch of La Brea Boulevard we have come to name “man’s gulch.” And by technical we do not mean gadgety, however envelope-pushing manufacturing processes like using a laser to etch designs onto reflective fabrics or garment-dying down jackets (harder than you may suppose given the feathers’ propensity to clump together within the dyeing course of).
The upscale brand, which till now has been largely accessible within cheap stone island shirts STONE the U.S. at department shops corresponding to Bergdorf Goodman and Bloomingdale’s, is greatest identified for its sturdy and snazzy mild outerwear pieces (jackets start at about $600), that are showcased in the brand new 3,000-square-foot house alongside its knitwear and fleece pieces (in the $200-to-$250 range) all simply dyeing (see what we did there ) to satisfy you. Quickly on display within the front-of-retailer exhibition space is a retrospective focusing on the model’s experimental relationship with textiles and remedies including some uncommon and prototype garments resembling a zip-front cardigan-like sweater knit with reflective thread and a jacket with the form of crackly finish you’d discover on worn leather however done in gray and white reflective material.
Why open a standalone store Stone Island president and creative director Carlo Rivetti put it in phrases anybody dwelling within eyesight of the Hollywood sign may perceive: “We’re just like the small, impartial movie makers – to indicate the films we want, we have to personal our own cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on display by way of March thirteen at Stone Island LA, 145 S. La Brea Ave, Los Angeles.