Stone Island To Open Flagship Store In Munich
Simply after the inauguration of its new flagship store in Forte dei Marmi (see picture), opened sixth July 2013, Stone Island has introduced the opening of a new flagship store in Munich set to happen in September 2013.
The 100sqm shop, with two home windows and a glass door is situated at number 27 of the prestigious buying street Maximilianstrasse. It can host the Stone Island and Stone Island Junior collections, and the Stone Island Shadow Undertaking. It is the second flagship store opened in Germany after the one launched in March 2012 in Sylt, the island and holiday vacation spot facing the North Sea.
“I have been trying for a very long time for the proper location in Munich. It is a metropolis with which I have a powerful and lengthy-time link and I am very happy to have found this nice space in Maximillianstrasse. After Sylt, we’re strengthening our investment in Germany, an extremely essential market for us, which is giving us very positive feedback,” commented Carlo Rivetti, President, owner celebrities wearing stone island and creative director, Sportswear Company.
The company is fastidiously targeted on expansion in Germany, especially after the opening of its German department in 2010, established in Munich and managing both Germany and Austria. At present Stone Island is working with Germany and Austria with one hundred fifty multibrand shops whose sales signify the 11% of the 2013 ordered worth, with a growth of 20% versus 2012. The results of the company are consistent with its international progress, closing 2012 with a turnover of 60,790,000€ (+17% compared to 2011) and foreseeing a progress of 12% for 2013. Export counts for 61%, whereas the company’s home market (Italy) accounts for 39%, additionally registering a +6.2% growth when compared with 2012.