Ideas From Massimo Osti Guide
For years there was a relative dearth of literature dedicated to Massimo Osti, Stone Island and C.P. Company, but 2012 saw the release of two major publications which featured them closely. Stone Island’s ‘Archivio’, revealed to commemorate the brand’s thirtieth anniversary, is featured elsewhere on this blog – right here we take a look at ‘Ideas from Massimo Osti’.
The very first thing to say is they kind a unbelievable, complementary pair of works. Each are giant, very heavy hardback volumes, lavishly illustrated and that includes high quality photography throughout.
‘Ideas from Massimo Osti’ tells the story of the creator behind C.P. Company and Stone Island. Island An innovator and inventive genius, Massimo Osti’s innovations rewrote the foundations of the casual menswear trade and created the fabrics of in the present day. The ebook traces his story by way of pictures of Osti’s most necessary designs: his innovations in garment dyeing, his development of new fabrics, corresponding to Tela Stella, impressed by the tarpaulin used to cowl loads on lorries, and other materials corresponding to rubber flax, the color changing “Ice Jacket”, or “Technowool,” a wool and nylon put on-resistant “urban armour.” The ebook collates an exquisite meeting of sketches, photocopies, fabric swatches, buttons, labels, equipment and images of the celebrities that promoted his creations.
Daniela Facchinato, Massimo’s spouse, has centered on this undertaking since 2008, and the guide, edited and written by her, is a fitting testimonial to her late husband – the images is magnificent throughout and the ebook has a superb steadiness between pictures and narrative offering the reader with a complete history of Osti’s work.
Two variations of the e-book can be found – the usual 412 page version, plus a limited Particular Edition of one hundred fifty with every numbered volume sure in a piece of cloth from the Studio Osti Archive, together with some of essentially the most iconic fabrics used similar to glass reflective, Ice and Marina.
There can be an additional set of 150 loose cappello stone island nero leaf pages which are mixed into a particular boxed package. These comprise sketches, pictures, advertising campaigns, vintage garment designs that offered inspiration, and so forth and are designed to offer a flavour of life within the Osti Studio. The vast majority of the pictures have by no means previously been revealed.
The UK launch of the e-book occurred last autumn on the C.P Company retailer in Marshall Street, London, the place Massimo’s son, Lorenzo, signed copies of the book for lucky attendees on the night.
Four years in the making, the e book is a veritable treasure trove – an attractive manufacturing, sumptuously photographed, full of iconic photographs and containing many previously unpublished photographs and stories. It supplies a singular glimpse into the thoughts of a true design genius and innovator – it is literally a work of marvel. An indispensible purchase for anybody enthusiastic about Osti, C.P. Company or Stone Island.