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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate occasion saw choose fans brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out high energy sets to a packed out viewers, as well as being broadcast live by way of NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Power to talk about his reside efficiency, his ties to the model and why it’s essential to host events like this all through the UK.
How did the chance to carry out at Stone Island Presents come up
The opportunity to perform at Stone Island Presents happened after Nick Griffiths and Heidi Fearon of inventive studio &SON noticed me play stay right at the start of the year. They thought that I’d be a great match for Stone Island.
We’ve seen you seem to be slightly elusive with regards to online social media. Is there any reasoning behind this
I’m not intentionally elusive on social media, I’m just not good at the entire celebrity thing. I’m not anti-celeb, I just don’t have the time between music and my other two jobs to spend all day on social media. Additionally there may be an entire world exterior of the web. It’s essential to take online relationships into reality. This numbers sport that a lot of people seem to be enjoying isn’t actual and it often doesn’t correlate with sales/push of product (music, fashion and many others).
Do you suppose being given this alternative will allow you to to achieve actual life publicity by means of reside shows
Since March 2016 I’ve had no label, no manager, no writer, no press person and no live agent. So live reveals are pretty skinny on the ground for me, I’ve performed live eight instances ever. Six of those eight in 2016, 4 of the eight outside of the country. I’ve been paid for each single present. There are artists that are in main deals that have performed every main festival over the last two years and not been paid as soon as. I’m not anti-main label, but at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it should stand up and folks will finally come spherical, so yes the few stay bits I’ve performed help. The less is extra strategy seems to be working a bit of bit for me. I’m bored with hearing “but it will likely be great exposure” each time any old free-no finances alternative is thrown at me, except it’s for a very good trigger. You don’t stand up and go to work without spending a dime, so why ought to I
The first event was held in your hometown of London last year. Do you assume it’s vital for manufacturers comparable to Stone Island to maneuver away from the capital and expose other cities across the UK to home grown talent
It’s so necessary for brands and firms to look additional afield than just London. Manchester, Bristol, Liverpool are just some of many cities in the U.Ok. That have such a wealthy music history and vibrant music scenes that Stone Island can faucet into.
How do you suppose your music pertains to the brand and its wearers
Stone Island is about efficiency, innovation and particulars. My approach to music is identical, I’m obsessive about the small print and finish. Stone Island is a staple for a lot of and it’s wearers don’t have to shout out about it, if you realize you understand. Same because the people who like Elliott Power… if you understand you already know.
We’ve noticed you began to work across different music and fashion-based mostly tasks together with The Salvages and modelling for Goodhood. Have you all the time had an curiosity in merging the 2, and if that’s the case the place do you suppose this stems from
No modern musician can solely exist off just music alone possibly with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and venture down other avenues. I’m from a visible background and have at all times been keen on clothes. To be sincere I’m in adidas samba stone island all probability losing my time with music, I ought to probably try and get an artwork director job at Saatchi & Saatchi or something. I believe I first turned considering clothing through the early road wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive style and womenswear came via my girlfriend. I like going between worlds and will continue to take action.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it also holds significance as a result of as an organization it understands that to be able to know the place you are going, it’s important to know the place you’re from. They obtain this by digging from a wealthy archive and playing by their own guidelines, these are things that I also strive to apply to my very own projects.